How can you get buyers to work with you exclusively? As a luxury agent, retaining clients is very valuable. That’s why today, I&r... Read More
The evolution of a real estate agent mirrors the well-known concept of human evolution, progressing through various stages of developme... Read More
Success in real estate hinges not just on finding opportunities but on distinguishing between warm and cold prospects. Today, I’m... Read More
Have you ever wondered about the secrets behind top luxury agents' real estate success? Are you curious about their strategies? We ... Read More
What is a luxury home auction, and is it the right option for you? Recently, I attended three luxury home auctions, and it was a great ... Read More
In the competitive world of real estate, off-market properties present a unique opportunity for agents to distinguish themselves and of... Read More
The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are loo... Read More
Have you heard of the term super-prime to describe properties? This usually refers to properties worth $10 million or more. These prope... Read More
When you’re marketing and selling a luxury property, you don’t just want any buyer to come in and tour the home. How should... Read More
If you’re looking for a way to build a strong network and, at the same time, open more opportunities using other people’s l... Read More
Whether you're representing a buyer or a seller, understanding what “builders mold” is and the implications of builder&... Read More
Finding the perfect gift for clients who seemingly have it all can be a challenge, especially after closing significant deals. Today I&... Read More
Data is a great tool if you’re looking to buy or sell a luxury home; however, it can be misleading if you don’t have an exp... Read More
When it comes to the final walkthrough in real estate transactions, effective communication and managing expectations are key for a smo... Read More
Are you working with any sellers who are downsizing or selling for the first time in 20+ years?  As an agent, how can you bring va... Read More
Would you like to discover the six hidden “golden nuggets" in your business? If you want to increase your income, you need t... Read More
Online reviews have become the lifeblood of businesses in the digital age, and for real estate professionals, Google reviews hold a spe... Read More
Are you an agent preparing for upcoming listings in the coming year? If you operate in the Midwest or similar regions where taking prop... Read More
I have some exciting news to share: I'm officially launching a luxury one-on-one coaching program! While I've been coaching age... Read More
Are you looking to attend one of our upcoming events? Check out our schedule on our website! Just click the “Upcoming Events&rdqu... Read More
In the dynamic landscape of today's marketplace, establishing yourself as a respected authority is essential. Becoming a reliable s... Read More
skills and value to potential clients. One effective way to achieve this is through purposeful case studies. Today, I'll explore ho... Read More
Today, I’m here to talk about a very important technique that many people overlook: thermal imaging. I was recently at a home ins... Read More
Today, I’m here to talk about something that is very important for Realtors to prioritize: customer service and gifting. You need... Read More
Understanding how to effectively convert leads and maintain proper follow-up is crucial for success. In a recent encounter, an agent ap... Read More
When it comes to selling a home, many homeowners believe that investing in maintenance and upkeep will automatically translate into a h... Read More
One of the best ways to engage with your database is to send them helpful real estate advice each month. This way, you present yourself... Read More
As the real estate market shifts from a hot seller's market to a neutral or buyer's market, creating urgency becomes essential ... Read More
Getting a listing appointment on a trophy property in your market is a significant accomplishment. However, it can also be overwhelming... Read More
Have you ever wanted to know the “easy” way to become a leading authority figure in your local market? Many people have ask... Read More
By now, your clients probably understand that our market is going through a shift. Without putting things into context, current changes... Read More
Are your buyers a little scared of high interest rates? Frankly, it’s not hard to see why. The news is very negative about the st... Read More
My team just listed this $2.5 million dollar home with some cosmetic blemishes that a buyer may consider deferred maintenance, so I tho... Read More
Be aware of how a house will affect the average buyer’s five senses.

When you represent a seller, it’s somet... Read More
As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off season months&rdq... Read More
Here’s how to determine if we’re in a buyer’s, seller’s, or normal market.

What’s the diff... Read More
Have you ever had a client look at a home that you feel would be a great fit but they were not able to picture themselves living in tha... Read More
How can you engage your current and past clients? I’m not just talking about them liking and leaving comments on your social medi... Read More
As an agent, you should look for ways to bring value to your clients as much as possible. This is what makes us advisors rather than sa... Read More
Helping Your Sellers Get Top Dollar in a “cooling” market

If you’ve been keeping up with news, you&rsq... Read More
Calm your clients’ nerves with this data on price reductions.

Price reductions, price reductions, price reductions... Read More
Recently, we just hosted another in-person Luxury Designation event in Chicagoland at the Medinah Country Club. Agents from all ov... Read More
Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you need to be top of... Read More
How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by... Read More
Have you thought about becoming a luxury specialist? If so, you may be concerned about luxury terminology and having proper speech when... Read More
In most real estate markets, there are four primary price points. However, there’s a fifth price point that isn’t present i... Read More
In this week’s video, we’re going to be talking about reading the contract. When a home is under contract, you don’t ... Read More
Let’s talk about pre-qualifying buyers for high-end properties. How can you tell if a proof of funds is legitimate? Many agents l... Read More
As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your webs... Read More
Recently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurren... Read More
How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings. Real ... Read More
Have you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? W... Read More
Creating MLS Remarks For Luxury Listings That “Stand Out!”

Recently, I received a question from an aspiring ... Read More
Here’s what you need to know about appraisal gaps in our current market.

If you’re working in an appreciatin... Read More
Here’s what you need to know about the future of 2022’s market.

What are experts saying about 2022? 2021 was... Read More
How does a “marketing agent” differ from a listing agent?

When agents are talking to their potenti... Read More
Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than... Read More
Here’s why and how you should be using video to grow your business

Today I want to talk about a topic you should a... Read More
Get a fresh set of eyes to look at your listings before they go live.

Today I’ll talk about a “fresh eyes an... Read More
Remember the three p’s of selling: positioning, process, and price.

As a luxury specialist, I’ve learned a l... Read More
Here’s how you can break into the luxury market by using other people’s properties.

Many up-and-coming Realt... Read More
We’re hosting live events again, and our most recent gatherings have been fantastic!

I’m happy to announce t... Read More
Here’s why it pays to know where people are migrating to and from in your market.


How do mig... Read More
Sometimes as an agent, you have to get your hands dirty for your clients.

For this week’s message, I’d like ... Read More
In this week’s message, I’d like to talk about the power of second chances.

In life, people often make mista... Read More
Here’s what the new CDS Designation is and why you should consider taking the course.

Excited to announce there is... Read More
I have some advice for any agent looking to start off strong in 2021.


You may be talking with some... Read More
Part of being a good agent is being empathetic to your clients.

Today’s topic is empathy—or more specificall... Read More
When I became a licensed real estate agent in the fall of 2000, I wish someone would have shared with me the three  words of ... Read More
A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why.

Marketing... Read More
Here’s how you can leverage price per square foot for high-end luxury properties.

How do you leverage price per sq... Read More
Today I’m sharing the details about one of our no-reserve auctions.

Today I’m sharing a bit about a no-reser... Read More
Post-lockdown, the residential suburban market is booming.


How has the COVID-19 pandemic affected ... Read More
To increase your business, segment your database; here’s how.



Your pas... Read More
The CLUE report is an important document for buyers and sellers..

Most insurance companies contribute their claim histor... Read More
Doing business with builders and developers is a long-term investment.



Do yo... Read More
It’s important to understand the impact SALT has had on luxury homes.

State and local taxes have been impacting lu... Read More
Here are some tips on how to think big and win big listings.

Kirk is an eXp agent in Louisiana who had invested in ... Read More
Here’s everything you need to know about the industry historic event!


We’re excited to... Read More
Now more than ever, you need an STRONG online marketing strategy. Here’s how to build one.

With the coronavirus sh... Read More
Last week I had Anne Miller on our Luxury Lunch & Learn, and she highlighted the fact that now more than ever we must make sur... Read More
Today I’ll discuss a digital marketing strategy for an industry that’s gone digital: the drive-by open house.

... Read More
Even if yours is a flat-fee model, having a luxury division is instrumental to growing your brand. Here’s what I mean.
Read More
If you want to increase conversion among potential clients, you must be more likable.


... Read More
Today I’m using my own anniversary to help inspire you to follow your dreams and double down on your goals even during these unce... Read More
To find success, agents need to find ways to network with high net-worth individuals. We have a strategy to help with that.

Read More
Luxury listings attract luxury buyers with both luxury tastes and high expectations of the “luxury experience”. That’... Read More
There’s an age old adage that goes, “Garbage in, garbage out,” , Unfortunately that saying is completely false but it... Read More
I’m excited to announce that we’ve just released our brand-new platform, On our silver plat... Read More
To make the buyer’s agent feel like a rockstar, we give them everything they’ll need to get through the transaction on a si... Read More
In a short time, we’ll be celebrating the new year, and I want to wish you a happy holiday season. As we approach 2020, I have a ... Read More
In this week’s video, we’ll discuss some common objections that you as an agent have to overcome when you go on a listing a... Read More
Today we’re discussing the gravity of event-based marketing at your luxury properties. Great marketing can make all the differenc... Read More
What are you doing to strengthen your mindset?

Do we get kicked in the shins every once in a while in this business? In ... Read More
When you’re about to meet with a potential client, it’s important that you’re able to offer three types of listi... Read More
If you’re working with a potential prospect, how can you make sure that you’re prepared for your appointment? We’ll t... Read More
When I used to think about owner financing, I thought, “Why would you offer it? You’re going to get lower, non-qualified bu... Read More
In this week’s article, we’re going to talk about how you can help your home sellers become the inside sales force for you ... Read More
Suppose you have a listing, be it entry-level or high-end: What can you do to get the word out about it to the neighborhood?
Read More
Today we’re going to talk about “live” videos and why you should be incorporating them into your business. I’m ... Read More
It’s time to address the “elephant in the room” within your listings or potential listings. And it doesn’t have... Read More
Imagine, for a second, that you won the lottery. If you were to then speak to your financial advisor, they’d probably advise you ... Read More
Who is your buyer?

When asking this question, I like to use the term “avatar” in reference to the buyer. As ... Read More
Sellers have two options when they go to market their home:

Option A is marketing their home to a smaller pool of buyers... Read More
How do you build your brand?

In previous videos, we talked about developing a unique selling proposition, but today... Read More
Using pocket listings and coming-soon listings is a great way to create urgency and help your clients net more money. For the listing a... Read More
One of the chief strategies for attracting more clients to your business is through content marketing, and that’s the topic ... Read More
What is the power of demonstration?

I could think of a few real-world examples. Imagine the last late-night infomercial ... Read More
To be a successful agent, it’s very important that you develop a unique value proposition.

What’s a unique v... Read More
Appraisals are absolutely critical in the luxury market, and this is exactly why we recently met with luxury appraiser Mark Morgan for ... Read More
What’s the quickest way to gain credibility? We believe it’s through authorship, and today we’ll show you how you can... Read More
We had a lot of things to be thankful for in 2018. We made great strides and continued to raise the bar in real estate both in general ... Read More
If you’re looking to increase the number of high-end and luxury transactions for your office, team, or individual sales then havi... Read More
The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to ref... Read More
Many agents are looking for that magic pill. However, success comes down to blocking and tackling those x’s and o’s. These ... Read More
When it comes time to list a high-end or luxury property, event-based marketing is an extremely effective selling strategy.

Read More
When you go on a listing appointment for a unique luxury property that’s not located in a cookie-cutter neighborhood, never ... Read More
Luxury homes, defined as those which are at least three times the average sales price for a given market, can be difficult to price. Read More
Right now, we’re in the prime selling season here in Chicago. But, if you have plans to put your home on the market, there is one... Read More
No matter where you live, there are four price points in every market.

When I say price points, I don’t mean renta... Read More
Today we are going to talk about a different approach to getting your stale listing sold. If you have a listing that is not getting act... Read More
As a real estate agent, a team leader, and a broker-owner, being productive is essential to getting more out of your day and helping pe... Read More
Professional photography is an incredibly important element in any real estate transaction, but especially when it comes to the luxury ... Read More
There are four vital statistics that every agent needs to know when selling luxury properties.

Understand what ... Read More
Today I’d like to talk about the importance of taking photos of the outside of your house now if you’re thinking of selling... Read More
In the video above which is geared more towards real estate agents, you will see an amazing property that we are marketing right now at... Read More
Matched pairs is a term you probably haven’t heard of. If you’re thinking of selling your home, it’s always wise to c... Read More
Lifestyle is very important when you sell home – but what exactly does that mean?

The traditional marketing method... Read More
It’s official: 2023 is here! Now that we’re in the new year, do you know how you’re going to achieve your goals? Do y... Read More
Having a beautiful business card is great, but you shouldn’t rely on it completely. You need to be able to train your friends and... Read More
Realtors, have you ever heard of a real estate matchmaker program? In many markets, there is a shortage of quality inventory, so agents... Read More
If you are trying to sell a luxury house, should you have an open house? Most agents suggest this is a bad idea; after all, many people... Read More
We are thrilled to share that we have been voted the top luxury real estate coach in America by Agent Magazine, an esteemed publication... Read More
How do recent migration patterns affect your real estate business? You don’t have to guess any longer. Today, I’m sharing a... Read More