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3 Statistics Your Clients Need To Know
By now, your clients probably understand that our market is going through a shift. Without putting things into context, current changes...
15 Benefits Of Buying in This Market
Are your buyers a little scared of high interest rates? Frankly, it’s not hard to see why. The news is very negative about the st...
Why Create “Before and After” Case Study Books?
My team just listed this $2.5 million dollar home with some cosmetic blemishes that a buyer may consider deferred maintenance, so I tho...
The 5 Senses When Listing a Home
Be aware of how a house will affect the average buyer’s five senses.
When you represent a seller, it’s somet...
Realtors: Should You Keep a Home on the Market Now During “The Slower Season”?
As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off season months&rdq...
The Difference Between a Buyer’s and Seller’s Market
Here’s how to determine if we’re in a buyer’s, seller’s, or normal market.
What’s the diff...
Creating Powerful Visuals With “Before and After” Pictures
Have you ever had a client look at a home that you feel would be a great fit but they were not able to picture themselves living in tha...
Keep Your Clients Engaged With These 3 Easy Tips
How can you engage your current and past clients? I’m not just talking about them liking and leaving comments on your social medi...
3 Great Reasons To Use Land Trusts
As an agent, you should look for ways to bring value to your clients as much as possible. This is what makes us advisors rather than sa...
Helping Your Sellers Get Top Dollar in a “Cooling” Market￼
Helping Your Sellers Get Top Dollar in a “cooling” market
If you’ve been keeping up with news, you&rsq...
Explaining Price Reductions To Your Clients
Calm your clients’ nerves with this data on price reductions.
Price reductions, price reductions, price reductions...
Benefits Of Attending A LUXE Designation Event
Recently, we just hosted another in-person Luxury Designation event in Chicagoland at the Medinah Country Club. Agents from all ov...
What Is Repetitive Engagement?
Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you need to be top of...
Leveraging Other People’s Properties (OPP)
How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by...
Is There a “Language Of Luxury?”
Have you thought about becoming a luxury specialist? If so, you may be concerned about luxury terminology and having proper speech when...
The 5 Price Points In Some Markets
In most real estate markets, there are four primary price points. However, there’s a fifth price point that isn’t present i...
Simple Reminder to Read the Contract￼
In this week’s video, we’re going to be talking about reading the contract. When a home is under contract, you don’t ...
Why You Need To Verify Buyers
Let’s talk about pre-qualifying buyers for high-end properties. How can you tell if a proof of funds is legitimate? Many agents l...
Evergreen Videos: Under Contract, Next Steps?
As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your webs...
Agents Should Understand Crypto & Real Estate Transactions
Recently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurren...
Why The Order of Your Listings Photos Matter
How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings. Real ...
Why Are Love Letters Risky to Sellers?
Have you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? W...
Creating MLS Remarks For Luxury Listings That “Stand Out”!
Creating MLS Remarks For Luxury Listings That “Stand Out!”
Recently, I received a question from an aspiring ...
How Do You Handle an Appraisal Gap?
Here’s what you need to know about appraisal gaps in our current market.
If you’re working in an appreciatin...
What Does 2022 Have In Store For The Luxury Real Estate Market?
Here’s what you need to know about the future of 2022’s market.
What are experts saying about 2022? 2021 was...
Differences Between Marketing Agents & Listing Agents
How does a “marketing agent” differ from a listing agent?
When agents are talking to their potenti...
Is Being Likable More Important Than Experience In Luxury Real Estate?
Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than...
Videos Net You A Better ROI²: Here’s How
Here’s why and how you should be using video to grow your business
Today I want to talk about a topic you should a...
A “Fresh Eyes Analysis” Helps The Home “Stand Out” Versus The Competition
Get a fresh set of eyes to look at your listings before they go live.
Today I’ll talk about a “fresh eyes an...
Positioning, Process, and Price
Remember the three p’s of selling: positioning, process, and price.
As a luxury specialist, I’ve learned a l...
Leverage Other People’s Properties to Expand Your Luxury Real Estate Business
Here’s how you can break into the luxury market by using other people’s properties.
Many up-and-coming Realt...
We’re Doing Live Events Once Again!
We’re hosting live events again, and our most recent gatherings have been fantastic!
I’m happy to announce t...
Migration Patterns and Luxury Real Estate
Here’s why it pays to know where people are migrating to and from in your market.
How do mig...
Getting Your Hands Dirty for Your Clients
Sometimes as an agent, you have to get your hands dirty for your clients.
For this week’s message, I’d like ...
The Value of Staying Top of Mind
In this week’s message, I’d like to talk about the power of second chances.
In life, people often make mista...
Become A Certified Diversity Specialist (CDS)
Here’s what the new CDS Designation is and why you should consider taking the course.
Excited to announce there is...
How to Get a Head Start on Your 2021 & 2022 Luxury Real Estate Business
I have some advice for any agent looking to start off strong in 2021.
You may be talking with some...
Q: Are You Empathetic to Your Clients?
Part of being a good agent is being empathetic to your clients.
Today’s topic is empathy—or more specificall...
3 Things I Wish I’d Known 20 Years Ago As A New Agent
When I became a licensed real estate agent in the fall of 2000, I wish someone would have shared with me the three words of ...
Q : How Do You Create Luxury “Lifestyle” Videos?
A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why.
Q: How Can You Leverage Price Per Square Foot?
Here’s how you can leverage price per square foot for high-end luxury properties.
How do you leverage price per sq...
Q: Is an Auction a Good Option for You?
Today I’m sharing the details about one of our no-reserve auctions.
Today I’m sharing a bit about a no-reser...
Q: How Has COVID Affected the Luxury Market?
Post-lockdown, the residential suburban market is booming.
How has the COVID-19 pandemic affected ...
Q: Is Your Database Segmented Properly?
To increase your business, segment your database; here’s how.
Q: Why Should Buyers Seek Out the CLUE Report in All Transactions?
The CLUE report is an important document for buyers and sellers..
Most insurance companies contribute their claim histor...
How To Get In With Builders & Developers
Doing business with builders and developers is a long-term investment.
Q: Why Is It So Important to Understand SALT’s Impact on Luxury Homes?
It’s important to understand the impact SALT has had on luxury homes.
State and local taxes have been impacting lu...
Q: How Do You Secure That First “Trophy Listing”?
Here are some tips on how to think big and win big listings.
Kirk is an eXp agent in Louisiana who had invested in ...
Q: What’s All the Buzz About The 1st Ever Virtual Luxury Designation Training?
Here’s everything you need to know about the industry historic event!
We’re excited to...
Key Components of a Successful Online Marketing Strategy
Now more than ever, you need an STRONG online marketing strategy. Here’s how to build one.
With the coronavirus sh...
50% chance to sell during Covid-19 or a 0% chance—which sounds better?
Last week I had Anne Miller on our Luxury Lunch & Learn, and she highlighted the fact that now more than ever we must make sur...
Get More Qualified Showings With Drive-by Open Houses
Today I’ll discuss a digital marketing strategy for an industry that’s gone digital: the drive-by open house.
Why Having a Luxury Division Is so Important
Even if yours is a flat-fee model, having a luxury division is instrumental to growing your brand. Here’s what I mean.
One Simple Rule to Remember to Increase Your Conversion
If you want to increase conversion among potential clients, you must be more likable.
Today I’m using my own anniversary to help inspire you to follow your dreams and double down on your goals even during these unce...
How to Network With High-Earners & Influencers
To find success, agents need to find ways to network with high net-worth individuals. We have a strategy to help with that.
How to Provide the Ritz Carlton Experience for Agents and Their Buyer
Luxury listings attract luxury buyers with both luxury tastes and high expectations of the “luxury experience”. That’...
Garbage In, Garbage___?
There’s an age old adage that goes, “Garbage in, garbage out,” , Unfortunately that saying is completely false but it...
3 Reasons Why Homes Don’t Sell
I’m excited to announce that we’ve just released our brand-new platform, llspecialist.wpengine.com. On our silver plat...
Make the Agent Feel like a Rockstar
To make the buyer’s agent feel like a rockstar, we give them everything they’ll need to get through the transaction on a si...
What To Look For In Our Luxury Market In 2020
In a short time, we’ll be celebrating the new year, and I want to wish you a happy holiday season. As we approach 2020, I have a ...
How To Overcome The “Not Ready To Sell Now” Objection
In this week’s video, we’ll discuss some common objections that you as an agent have to overcome when you go on a listing a...
“Outside the Box” Marketing with Exotic Car Club
Today we’re discussing the gravity of event-based marketing at your luxury properties. Great marketing can make all the differenc...
What You’ll Gain By Strengthening Your Mindset
What are you doing to strengthen your mindset?
Do we get kicked in the shins every once in a while in this business? In ...
The Importance of Having 3 Types of Listing Presentations
When you’re about to meet with a potential client, it’s important that you’re able to offer three types of listi...
How a Social Media Scrub Will Help You Get More Listings
If you’re working with a potential prospect, how can you make sure that you’re prepared for your appointment? We’ll t...
Why You Should Consider Offering Owner Financing
When I used to think about owner financing, I thought, “Why would you offer it? You’re going to get lower, non-qualified bu...
Luxury Homeowners Can Play a Huge Part In Marketing Their Own Home For Sale
In this week’s article, we’re going to talk about how you can help your home sellers become the inside sales force for you ...
A Guide To Circle Prospecting Around Your Listings
Suppose you have a listing, be it entry-level or high-end: What can you do to get the word out about it to the neighborhood?
Should “Live” Videos Be Part of Your Marketing Plan?
Today we’re going to talk about “live” videos and why you should be incorporating them into your business. I’m ...
How to Tackle the “Elephant in the Room” in Your Listings
It’s time to address the “elephant in the room” within your listings or potential listings. And it doesn’t have...
How You Can Earn 30% More Over the Next Year
Imagine, for a second, that you won the lottery. If you were to then speak to your financial advisor, they’d probably advise you ...
Know Who Your Home’s Buyer Is Before You Go to Market
Who is your buyer?
When asking this question, I like to use the term “avatar” in reference to the buyer. As ...
The Power of “Before and After” Marketing
Sellers have two options when they go to market their home:
Option A is marketing their home to a smaller pool of buyers...
Building Your Brand, Both Online and Offline
How do you build your brand?
In previous videos, we talked about developing a unique selling proposition, but today...
Triple Ending Deals in the Luxury Market
Using pocket listings and coming-soon listings is a great way to create urgency and help your clients net more money. For the listing a...
How You Can You Position Yourself As An “Expert” With Content Marketing
One of the chief strategies for attracting more clients to your business is through content marketing, and that’s the topic ...
How to Leverage the Power of Demonstration
What is the power of demonstration?
I could think of a few real-world examples. Imagine the last late-night infomercial ...
The Key to Crafting a Unique Value Proposition
To be a successful agent, it’s very important that you develop a unique value proposition.
What’s a unique v...
Learn The Insider Secrets From A Luxury Appraiser
Appraisals are absolutely critical in the luxury market, and this is exactly why we recently met with luxury appraiser Mark Morgan for ...
Introducing the Luxury Rockstar Package
What’s the quickest way to gain credibility? We believe it’s through authorship, and today we’ll show you how you can...
Reflecting on Our Progress in 2018
We had a lot of things to be thankful for in 2018. We made great strides and continued to raise the bar in real estate both in general ...
What Do You Need To Start Or Differentiate Your Luxury Division?
If you’re looking to increase the number of high-end and luxury transactions for your office, team, or individual sales then havi...
Are You Up to the Challenge of Spreading Positivity This Holiday Se…
The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to ref...
How Can You Double Your Real Estate Income in 90 Days?
Many agents are looking for that magic pill. However, success comes down to blocking and tackling those x’s and o’s. These ...
Need to Promote a High-End or Luxury Home? Try Event-Based Marketing
When it comes time to list a high-end or luxury property, event-based marketing is an extremely effective selling strategy.
Never Talk Price on a Luxury Listing Appointment
When you go on a listing appointment for a unique luxury property that’s not located in a cookie-cutter neighborhood, never ...
How to Overcome the Difficulties of Pricing High-End Homes
Luxury homes, defined as those which are at least three times the average sales price for a given market, can be difficult to price.
Sellers: Don’t Make This Common Mistake
Right now, we’re in the prime selling season here in Chicago. But, if you have plans to put your home on the market, there is one...
Can You Name the 4 Price Points in Your Market?
No matter where you live, there are four price points in every market.
When I say price points, I don’t mean renta...
The New Approach to Selling Your Luxury Listings
Today we are going to talk about a different approach to getting your stale listing sold. If you have a listing that is not getting act...
Want to Be More Productive? Put Down the Smartphone
As a real estate agent, a team leader, and a broker-owner, being productive is essential to getting more out of your day and helping pe...
All Your Real Estate Photography Needs Are About to Be Met
Professional photography is an incredibly important element in any real estate transaction, but especially when it comes to the luxury ...
4 Statistics Agents in the Luxury Market Must Know
There are four vital statistics that every agent needs to know when selling luxury properties.
Understand what ...
Use the Season to Your Advantage: Take Your Home Photos Now
Today I’d like to talk about the importance of taking photos of the outside of your house now if you’re thinking of selling...
Using Art to Market Luxury Homes
In the video above which is geared more towards real estate agents, you will see an amazing property that we are marketing right now at...
What Can Matched Pairs Tell Us About Resale Value When Selling A Home?
Matched pairs is a term you probably haven’t heard of. If you’re thinking of selling your home, it’s always wise to c...
The New Age of Real Estate Marketing
Lifestyle is very important when you sell home – but what exactly does that mean?
The traditional marketing method...
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