Video Blog

Hey guys, Michael LaFido here! Behind me, you see an amazing property in Geneva, Illinois, listed at three and a half million—tru... Read More

Thanksgiving Special: Luxury Swag and Free Coaching for Black Friday Shoppers

Hey everyone, Michael LaFido here! I have something special to share with you today. But first, I want to wish you and your family an a... Read More

Unlock the Secrets of Top Miami Luxury Agents! Exclusive Insights!

Hey everyone, Michael LaFido here! I’m excited to share with you some incredible insights from our recent LUXE Designation t... Read More

Michael LaFido's Take on Nashville’s Luxury Real Estate Market and Conferences

# Elevate Your Game: Insights from the Nashville Star Power Conference

Hello, everyone! Michael LaFido here, the founder... Read More

Exciting Mystery Announcement: Michael LaFido to Feature on Major Magazine Cover!

Hey everyone, Michael LaFido here! I’m thrilled to share some exciting news with you all—though it comes with a bit of myst... Read More

Maximize Productivity with Our Luxury Agent Planner

Hey everyone, Michael LaFido here!

I’ve got some thrilling news that I’m really excited to share with you. A... Read More

Become a Luxe Host: Increase Your Sales and Income!

Have you ever considered hosting an event that could transform your real estate business? Whether you're a team leader, broker owne... Read More

Texas DASH Conference Recap Expert Advice for Real Estate Professionals

Hey everyone, Michael LaFido here! I had an amazing time on the road last week in Texas at the DASH Conference and I'm pumped to sh... Read More

Discover How Top Agents Succeed in Luxury Real Estate

I have two exciting announcements to share with you. First off, our latest book, "Secret Of Top Luxury Agents," has hit ... Read More

Expert Tips to Get Buyers to Work with You Exclusively

How can you get buyers to work with you exclusively? As a luxury agent, retaining clients is very valuable. That’s why today, I&r... Read More

How Real Estate Agents Grow Their Career

The evolution of a real estate agent mirrors the well-known concept of human evolution, progressing through various stages of developme... Read More

Success Through Warm and Cold Opportunities

Success in real estate hinges not just on finding opportunities but on distinguishing between warm and cold prospects. Today, I’m... Read More

Success in the Luxury Market: Essential Lessons from Top Agents

Have you ever wondered about the secrets behind top luxury agents' real estate success? Are you curious about their strategies? We ... Read More

Should You Consider Selling at a Luxury Home Auction?

What is a luxury home auction, and is it the right option for you? Recently, I attended three luxury home auctions, and it was a great ... Read More

Unlock Hidden Gems: The Power of Off-Market Properties

In the competitive world of real estate, off-market properties present a unique opportunity for agents to distinguish themselves and of... Read More

How Can You Leverage a Reverse Contingency?

The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are loo... Read More

What Are Super-Prime Properties in Real Estate?

Have you heard of the term super-prime to describe properties? This usually refers to properties worth $10 million or more. These prope... Read More

Pre-Qualifying Buyers For Your Luxury Listings: Trust, but Verify. Best Practices

When you’re marketing and selling a luxury property, you don’t just want any buyer to come in and tour the home. How should... Read More

How To Ethically Leverage Other Agents Properties To Help You Sell Luxury Homes

If you’re looking for a way to build a strong network and, at the same time, open more opportunities using other people’s l... Read More

Builder's Mold: A Hidden Culprit in Real Estate Deals

Whether you're representing a buyer or a seller, understanding what “builders mold” is and the implications of builder&... Read More

The Art of Gift-Giving: Creating Lasting Impressions for Your Clients

Finding the perfect gift for clients who seemingly have it all can be a challenge, especially after closing significant deals. Today I&... Read More

Don’t Let Misleading Real Estate Data Cloud Your Judgement

Data is a great tool if you’re looking to buy or sell a luxury home; however, it can be misleading if you don’t have an exp... Read More

Navigating Expectations for a Seamless Real Estate Closing

When it comes to the final walkthrough in real estate transactions, effective communication and managing expectations are key for a smo... Read More

A Great Moving Tip You Can Share With Your Clients

Are you working with any sellers who are downsizing or selling for the first time in 20+ years? As an agent, how can you bring va... Read More

The 6 Golden Nuggets of Luxury Real Estate

Would you like to discover the six hidden “golden nuggets" in your business? If you want to increase your income, you need t... Read More

Urgent: The Power of 5-Star Reviews

Online reviews have become the lifeblood of businesses in the digital age, and for real estate professionals, Google reviews hold a spe... Read More

Boost Your Future Listings: Proactive Tips To Help Your Listings

Are you an agent preparing for upcoming listings in the coming year? If you operate in the Midwest or similar regions where taking prop... Read More

Elevate Your Real Estate Game With Exclusive Luxury Coaching

I have some exciting news to share: I'm officially launching a luxury one-on-one coaching program! While I've been coaching age... Read More

Where Is Michael speaking next? Breaking Down My Upcoming Event Schedule

Are you looking to attend one of our upcoming events? Check out our schedule on our website! Just click the “Upcoming Events&rdqu... Read More

Carve Your Niche: Strategies for Establishing Market Authority Through Value

In the dynamic landscape of today's marketplace, establishing yourself as a respected authority is essential. Becoming a reliable s... Read More

Real-Life Success Stories: How Case Studies Transform Real Estate

skills and value to potential clients. One effective way to achieve this is through purposeful case studies. Today, I'll explore ho... Read More

The Power of Thermal Imaging: Uncovering Hidden Issues in Real Estate

Today, I’m here to talk about a very important technique that many people overlook: thermal imaging. I was recently at a home ins... Read More

VIP Service & The Art of Gifting

Today, I’m here to talk about something that is very important for Realtors to prioritize: customer service and gifting. You need... Read More

The Art of Communication: Boosting Conversion and Follow-Up in Real Estate

Understanding how to effectively convert leads and maintain proper follow-up is crucial for success. In a recent encounter, an agent ap... Read More

The Truth About Home Value and Maintenance: Debunking the Myth

When it comes to selling a home, many homeowners believe that investing in maintenance and upkeep will automatically translate into a h... Read More

Become THE Go-To Market Expert in Your Area with This Tip

One of the best ways to engage with your database is to send them helpful real estate advice each month. This way, you present yourself... Read More

Mastering the Art of Urgency: Strategies for Selling Real Estate in Any Market

As the real estate market shifts from a hot seller's market to a neutral or buyer's market, creating urgency becomes essential ... Read More

How to Win Your Luxury Listing Appointments

Getting a listing appointment on a trophy property in your market is a significant accomplishment. However, it can also be overwhelming... Read More

The Secrets of Top Luxury Agents

Have you ever wanted to know the “easy” way to become a leading authority figure in your local market? Many people have ask... Read More

3 Statistics Your Clients Need To Know

By now, your clients probably understand that our market is going through a shift. Without putting things into context, current changes... Read More

15 Benefits Of Buying in This Market

Are your buyers a little scared of high interest rates? Frankly, it’s not hard to see why. The news is very negative about the st... Read More

Why Create “Before and After” Case Study Books?

My team just listed this $2.5 million dollar home with some cosmetic blemishes that a buyer may consider deferred maintenance, so I tho... Read More

The 5 Senses When Listing a Home

Be aware of how a house will affect the average buyer’s five senses.

When you represent a seller, it’s somet... Read More

Realtors: Should You Keep a Home on the Market Now During “The Slower Season”?

As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off season months&rdq... Read More

The Difference Between a Buyer’s and Seller’s Market

Here’s how to determine if we’re in a buyer’s, seller’s, or normal market.

What’s the diff... Read More

Creating Powerful Visuals With “Before and After” Pictures

Have you ever had a client look at a home that you feel would be a great fit but they were not able to picture themselves living in tha... Read More

Keep Your Clients Engaged With These 3 Easy Tips

How can you engage your current and past clients? I’m not just talking about them liking and leaving comments on your social medi... Read More

3 Great Reasons To Use Land Trusts

As an agent, you should look for ways to bring value to your clients as much as possible. This is what makes us advisors rather than sa... Read More

Helping Your Sellers Get Top Dollar in a “Cooling” Market

Helping Your Sellers Get Top Dollar in a “cooling” market

If you’ve been keeping up with news, you&rsq... Read More

Explaining Price Reductions To Your Clients

Calm your clients’ nerves with this data on price reductions.

Price reductions, price reductions, price reductions... Read More

Benefits Of Attending A LUXE Designation Event

Recently, we just hosted another in-person Luxury Designation event in Chicagoland at the Medinah Country Club. Agents from all ov... Read More

What Is Repetitive Engagement?

Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you need to be top of... Read More

Leveraging Other People’s Properties (OPP)

How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by... Read More

Is There a “Language Of Luxury?”

Have you thought about becoming a luxury specialist? If so, you may be concerned about luxury terminology and having proper speech when... Read More

The 5 Price Points In Some Markets

In most real estate markets, there are four primary price points. However, there’s a fifth price point that isn’t present i... Read More

Simple Reminder to Read the Contract

In this week’s video, we’re going to be talking about reading the contract. When a home is under contract, you don’t ... Read More

Why You Need To Verify Buyers

Let’s talk about pre-qualifying buyers for high-end properties. How can you tell if a proof of funds is legitimate? Many agents l... Read More

Evergreen Videos: Under Contract, Next Steps?

As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your webs... Read More

Agents Should Understand Crypto & Real Estate Transactions

Recently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurren... Read More

Why The Order of Your Listings Photos Matter

How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings. Real ... Read More

Why Are Love Letters Risky to Sellers?

Have you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? W... Read More

Creating MLS Remarks For Luxury Listings That “Stand Out”!

Creating MLS Remarks For Luxury Listings That “Stand Out!”

Recently, I received a question from an aspiring ... Read More

How Do You Handle an Appraisal Gap?

Here’s what you need to know about appraisal gaps in our current market.

If you’re working in an appreciatin... Read More

What Does 2022 Have In Store For The Luxury Real Estate Market?

Here’s what you need to know about the future of 2022’s market.

What are experts saying about 2022? 2021 was... Read More

Differences Between Marketing Agents & Listing Agents

How does a “marketing agent” differ from a listing agent?

When agents are talking to their potenti... Read More

Is Being Likable More Important Than Experience In Luxury Real Estate?

Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than... Read More

Videos Net You A Better ROI²: Here’s How

Here’s why and how you should be using video to grow your business

Today I want to talk about a topic you should a... Read More

A “Fresh Eyes Analysis” Helps The Home “Stand Out” Versus The Competition

Get a fresh set of eyes to look at your listings before they go live.

Today I’ll talk about a “fresh eyes an... Read More

Positioning, Process, and Price

Remember the three p’s of selling: positioning, process, and price.

As a luxury specialist, I’ve learned a l... Read More

Leverage Other People’s Properties to Expand Your Luxury Real Estate Business

Here’s how you can break into the luxury market by using other people’s properties.

Many up-and-coming Realt... Read More

We’re Doing Live Events Once Again!

We’re hosting live events again, and our most recent gatherings have been fantastic!

I’m happy to announce t... Read More

Migration Patterns and Luxury Real Estate

Here’s why it pays to know where people are migrating to and from in your market.

How do mig... Read More

Getting Your Hands Dirty for Your Clients

Sometimes as an agent, you have to get your hands dirty for your clients.

For this week’s message, I’d like ... Read More

The Value of Staying Top of Mind

In this week’s message, I’d like to talk about the power of second chances.

In life, people often make mista... Read More

Become A Certified Diversity Specialist (CDS)

Here’s what the new CDS Designation is and why you should consider taking the course.

Excited to announce there is... Read More

How to Get a Head Start on Your 2021 & 2022 Luxury Real Estate Business

I have some advice for any agent looking to start off strong in 2021.

You may be talking with some... Read More

Q: Are You Empathetic to Your Clients?

Part of being a good agent is being empathetic to your clients.

Today’s topic is empathy—or more specificall... Read More

3 Things I Wish I’d Known 20 Years Ago As A New Agent

When I became a licensed real estate agent in the fall of 2000, I wish someone would have shared with me the three words of ... Read More

Q : How Do You Create Luxury “Lifestyle” Videos?

A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why.

Marketing... Read More

Q: How Can You Leverage Price Per Square Foot?

Here’s how you can leverage price per square foot for high-end luxury properties.

How do you leverage price per sq... Read More

Q: Is an Auction a Good Option for You?

Today I’m sharing the details about one of our no-reserve auctions.

Today I’m sharing a bit about a no-reser... Read More

Q: How Has COVID Affected the Luxury Market?

Post-lockdown, the residential suburban market is booming.

How has the COVID-19 pandemic affected ... Read More

Q: Is Your Database Segmented Properly?

To increase your business, segment your database; here’s how.

Your pas... Read More

Q: Why Should Buyers Seek Out the CLUE Report in All Transactions?

The CLUE report is an important document for buyers and sellers..

Most insurance companies contribute their claim histor... Read More

How To Get In With Builders & Developers

Doing business with builders and developers is a long-term investment.

Do yo... Read More

Q: Why Is It So Important to Understand SALT’s Impact on Luxury Homes?

It’s important to understand the impact SALT has had on luxury homes.

State and local taxes have been impacting lu... Read More

Q: How Do You Secure That First “Trophy Listing”?

Here are some tips on how to think big and win big listings.

Kirk is an eXp agent in Louisiana who had invested in ... Read More

Q: What’s All the Buzz About The 1st Ever Virtual Luxury Designation Training?

Here’s everything you need to know about the industry historic event!

We’re excited to... Read More

Key Components of a Successful Online Marketing Strategy

Now more than ever, you need an STRONG online marketing strategy. Here’s how to build one.

With the coronavirus sh... Read More

50% chance to sell during Covid-19 or a 0% chance—which sounds better?

Last week I had Anne Miller on our Luxury Lunch & Learn, and she highlighted the fact that now more than ever we must make sur... Read More

Get More Qualified Showings With Drive-by Open Houses

Today I’ll discuss a digital marketing strategy for an industry that’s gone digital: the drive-by open house.

... Read More

Why Having a Luxury Division Is so Important

Even if yours is a flat-fee model, having a luxury division is instrumental to growing your brand. Here’s what I mean.
Read More

One Simple Rule to Remember to Increase Your Conversion

If you want to increase conversion among potential clients, you must be more likable.

... Read More

No Regrets…

Today I’m using my own anniversary to help inspire you to follow your dreams and double down on your goals even during these unce... Read More

How to Network With High-Earners & Influencers

To find success, agents need to find ways to network with high net-worth individuals. We have a strategy to help with that.

Read More

How to Provide the Ritz Carlton Experience for Agents and Their Buyer

Luxury listings attract luxury buyers with both luxury tastes and high expectations of the “luxury experience”. That’... Read More

Garbage In, Garbage___?

There’s an age old adage that goes, “Garbage in, garbage out,” , Unfortunately that saying is completely false but it... Read More

3 Reasons Why Homes Don’t Sell

I’m excited to announce that we’ve just released our brand-new platform, llspecialist.wpengine.com. On our silver plat... Read More

Make the Agent Feel like a Rockstar

To make the buyer’s agent feel like a rockstar, we give them everything they’ll need to get through the transaction on a si... Read More

What To Look For In Our Luxury Market In 2020

In a short time, we’ll be celebrating the new year, and I want to wish you a happy holiday season. As we approach 2020, I have a ... Read More

How To Overcome The “Not Ready To Sell Now” Objection

In this week’s video, we’ll discuss some common objections that you as an agent have to overcome when you go on a listing a... Read More

“Outside the Box” Marketing with Exotic Car Club

Today we’re discussing the gravity of event-based marketing at your luxury properties. Great marketing can make all the differenc... Read More

What You’ll Gain By Strengthening Your Mindset

What are you doing to strengthen your mindset?

Do we get kicked in the shins every once in a while in this business? In ... Read More

The Importance of Having 3 Types of Listing Presentations

When you’re about to meet with a potential client, it’s important that you’re able to offer three types of listi... Read More

How a Social Media Scrub Will Help You Get More Listings

If you’re working with a potential prospect, how can you make sure that you’re prepared for your appointment? We’ll t... Read More

Why You Should Consider Offering Owner Financing

When I used to think about owner financing, I thought, “Why would you offer it? You’re going to get lower, non-qualified bu... Read More

Luxury Homeowners Can Play a Huge Part In Marketing Their Own Home For Sale

In this week’s article, we’re going to talk about how you can help your home sellers become the inside sales force for you ... Read More

A Guide To Circle Prospecting Around Your Listings

Suppose you have a listing, be it entry-level or high-end: What can you do to get the word out about it to the neighborhood?
Read More

Should “Live” Videos Be Part of Your Marketing Plan?

Today we’re going to talk about “live” videos and why you should be incorporating them into your business. I’m ... Read More

How to Tackle the “Elephant in the Room” in Your Listings

It’s time to address the “elephant in the room” within your listings or potential listings. And it doesn’t have... Read More

How You Can Earn 30% More Over the Next Year

Imagine, for a second, that you won the lottery. If you were to then speak to your financial advisor, they’d probably advise you ... Read More

Know Who Your Home’s Buyer Is Before You Go to Market

Who is your buyer?

When asking this question, I like to use the term “avatar” in reference to the buyer. As ... Read More

The Power of “Before and After” Marketing

Sellers have two options when they go to market their home:

Option A is marketing their home to a smaller pool of buyers... Read More

Building Your Brand, Both Online and Offline

How do you build your brand?

In previous videos, we talked about developing a unique selling proposition, but today... Read More

Triple Ending Deals in the Luxury Market

Using pocket listings and coming-soon listings is a great way to create urgency and help your clients net more money. For the listing a... Read More

How You Can You Position Yourself As An “Expert” With Content Marketing

One of the chief strategies for attracting more clients to your business is through content marketing, and that’s the topic ... Read More

How to Leverage the Power of Demonstration

What is the power of demonstration?

I could think of a few real-world examples. Imagine the last late-night infomercial ... Read More

The Key to Crafting a Unique Value Proposition

To be a successful agent, it’s very important that you develop a unique value proposition.

What’s a unique v... Read More

Learn The Insider Secrets From A Luxury Appraiser

Appraisals are absolutely critical in the luxury market, and this is exactly why we recently met with luxury appraiser Mark Morgan for ... Read More

Introducing the Luxury Rockstar Package

What’s the quickest way to gain credibility? We believe it’s through authorship, and today we’ll show you how you can... Read More

Reflecting on Our Progress in 2018

We had a lot of things to be thankful for in 2018. We made great strides and continued to raise the bar in real estate both in general ... Read More

What Do You Need To Start Or Differentiate Your Luxury Division?

If you’re looking to increase the number of high-end and luxury transactions for your office, team, or individual sales then havi... Read More

Are You Up to the Challenge of Spreading Positivity This Holiday Se…

The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to ref... Read More

How Can You Double Your Real Estate Income in 90 Days?

Many agents are looking for that magic pill. However, success comes down to blocking and tackling those x’s and o’s. These ... Read More

Need to Promote a High-End or Luxury Home? Try Event-Based Marketing

When it comes time to list a high-end or luxury property, event-based marketing is an extremely effective selling strategy.

Read More

Never Talk Price on a Luxury Listing Appointment

When you go on a listing appointment for a unique luxury property that’s not located in a cookie-cutter neighborhood, never ... Read More

How to Overcome the Difficulties of Pricing High-End Homes

Luxury homes, defined as those which are at least three times the average sales price for a given market, can be difficult to price. Read More

Sellers: Don’t Make This Common Mistake

Right now, we’re in the prime selling season here in Chicago. But, if you have plans to put your home on the market, there is one... Read More

Can You Name the 4 Price Points in Your Market?

No matter where you live, there are four price points in every market.

When I say price points, I don’t mean renta... Read More

The New Approach to Selling Your Luxury Listings

Today we are going to talk about a different approach to getting your stale listing sold. If you have a listing that is not getting act... Read More

Want to Be More Productive? Put Down the Smartphone

As a real estate agent, a team leader, and a broker-owner, being productive is essential to getting more out of your day and helping pe... Read More

All Your Real Estate Photography Needs Are About to Be Met

Professional photography is an incredibly important element in any real estate transaction, but especially when it comes to the luxury ... Read More

4 Statistics Agents in the Luxury Market Must Know

There are four vital statistics that every agent needs to know when selling luxury properties.

Understand what ... Read More

Use the Season to Your Advantage: Take Your Home Photos Now

Today I’d like to talk about the importance of taking photos of the outside of your house now if you’re thinking of selling... Read More

Using Art to Market Luxury Homes

In the video above which is geared more towards real estate agents, you will see an amazing property that we are marketing right now at... Read More

What Can Matched Pairs Tell Us About Resale Value When Selling A Home?

Matched pairs is a term you probably haven’t heard of. If you’re thinking of selling your home, it’s always wise to c... Read More

The New Age of Real Estate Marketing

Lifestyle is very important when you sell home – but what exactly does that mean?

The traditional marketing method... Read More

Explaining the 4 Success Cycle Steps

It’s official: 2023 is here! Now that we’re in the new year, do you know how you’re going to achieve your goals? Do y... Read More

The Most Powerful Way To Get Referrals

Having a beautiful business card is great, but you shouldn’t rely on it completely. You need to be able to train your friends and... Read More

What Is The Matchmaker Program?

Realtors, have you ever heard of a real estate matchmaker program? In many markets, there is a shortage of quality inventory, so agents... Read More

How To Make Your Luxury Listing

If you are trying to sell a luxury house, should you have an open house? Most agents suggest this is a bad idea; after all, many people... Read More

How To Take Your Business to the Next Level

We are thrilled to share that we have been voted the top luxury real estate coach in America by Agent Magazine, an esteemed publication... Read More

Understanding Current Migration Patterns & Feeder Markets

How do recent migration patterns affect your real estate business? You don’t have to guess any longer. Today, I’m sharing a... Read More