VIDEO BLOG
Hey everyone, Michael LaFido here, author of the bestselling book Secrets to Top Luxury Agents! I’m excited to share three important concepts that can elevate your real estate game. These ideas are illustrated with a Venn diagram featuring Kirby, Jaguar, and Northwestern Mutual—trust me, you don’t want to miss these insights!
1. Kirby: The Power of Demonstration and Asking for Referrals
Here’s a personal story: my dad and stepmom have practically bought every vacuum model under the sun, including a Dyson. One day, a Kirby vacuum salesman came by for a demonstration, and it was mind-blowing. He showed us how much more powerful the Kirby was compared to our Dyson. The comparison was so compelling that we ended up buying one, even at a steep $600. What sealed the deal? The salesman offered us a discount for every referral we provided, a perk we couldn’t resist. This serves as a great reminder to use demonstrations in your real estate business and always ask for referrals.
2. Jaguar: The Power of Communication and Seeking Five-Star Reviews
A few years back, my Jaguar needed servicing, and the service rep did an exceptional job keeping me updated. He regularly asked if their service was up to a five-star standard and what they could do to achieve a perfect score. By the time I got my car back, I was so impressed by their transparency and constant feedback loop that I gladly gave them a five-star review. This is something you can implement when working with your own clients—keep them in the loop, seek feedback, and aim for top ratings.
3. Northwestern Mutual: The Power of Social Media Scrubbing
My financial advisor from Northwestern Mutual meticulously researched my social connections to find potential leads. He even asked me about certain individuals to gauge the strength of those relationships. This approach was so effective that I tried it myself for a recent listing appointment. By looking up common connections on social media, I was able to establish rapport with potential clients before we even met—a crucial edge when you’re up against other agents.
Key Takeaways:
If these insights helped you, don’t hesitate to leave a five-star review—whether it’s on our Facebook page, our bestselling book Secrets to Top Luxury Agents, or our podcast (now with over 300 episodes). And don’t forget to visit luxurylistingspecialist.com for additional resources, including our LUXE swag store stocked with T-shirts, hoodies, and more.
Stay tuned for more tips and strategies to make your mark in the real estate market. Keep proving others wrong, and make it a great day!
— Michael LaFido
