Become a Certified Luxury Listing Specialist (LUXE)

DOMINATE LUXURY LISTINGS IN YOUR MARKET

COMPLETE TRAINING

Do you want to become a luxury listing specialist? The Luxury Listing Specialist Certification established a minimum set of standards for agents that represent high-end and luxury properties worldwide. Many in the industry are calling LUXE, the new standard for agents looking to marketing luxury homes today.

AREA EXCLUSIVITY

For brokers and team leaders (Not available for individual agents) that are looking to either launch a luxury division or strengthen their existing luxury division. Retain quality agents and recruit higher quality agents by dominating your high end and luxury market share.

Luxury Listing Specialist Certification (LUXE)

LUXE is a 16 module, self-paced online learning experience featuring pre-recorded videos from Michael LaFido. The course includes downloadable worksheets, interactive quizzes, and extensive training material to develop competency in selling to the luxury market. You’ll also get free updates and upgrades to the course for 12 months.

GAIN A SERIOUS ADVANTAGE

Real Estate Agents obtain a massive professional advantage from completing my LUXE Certification. Acquire needed knowledge to help continue your education on a Luxury Listing Specialist designation.

CATAPULT INTO THE $1M+ MARKET

Don’t you think it is time you position yourself as a leader in the luxury market? Enhance your qualifications and change the way you market. Why take on a $200k listing when you could catapult into the $2m+ market!

ATTRACT MORE CLIENTS

Want more luxury listings? Michael’s techniques will help you tap into the luxury real estate market with ease. The Luxury Listing Specialists are a team of specialists excited to share their insights on how to sell luxury real estate.

MARKET LUXURY PROPERTIES

LUXE will help you understand where to find prospective buyers and the insights on how to market the property appropriately. This is the only course you will need to get you where you need to be.

Resources for Every Lifestyle and Need

Learn from Michael through his certification courses, on his book and via his blog.
Keep track of Michael’s upcoming events and speaking engagements, become a supporter and download his podcast!

SPEAKING

Featured in Crain’s Chicago Business, and at Noon on FOX News Chicago Business Hour.

HIRE ME

COACHING

We have pioneered proprietary strategies to assist you through the LUXE process.

GET COACHING

CERTIFICATION

Nationally recognized luxury certification for real estate agents known as LUXE.

GET CERTIFIED

POSITION YOURSELF

Position yourself and your expertise

BRANDING SOLUTIONS

Marketing Luxury Group has negotiated exclusive rates for our Members with print and digital media companies The Wall Street Journal, Unique Homes, DuPont Registry, and James Edition.

INSTITUTE PRODUCTS

LUXE branded products have a mark of distinction that your prospects and clients will notice. Order materials such as business card jackets, lapel pins, foil-stamps, and more, all branded with logos.

LUXE LOGOS

Brand yourself as a luxury agent and stand out among the crowd. Members have access to logos.

MARKET YOUR LUXURY PROPERTIES

Find prospective buyers and market the property properly

WE PROSPECTING

Institute Members receive an annual 100 records with WealthEngine’s Prospecting tool, allowing you to create a custom mailing list of precisely targeted and qualified affluent prospects, based on your own chosen criteria.

CONCIERGE AUCTIONS

Work with the industry leader in accelerated marketing, which brings buyers and sellers together in a smooth, swift and transparent transaction. LUXE Members receive a referral bonus for their first luxury auction.

LISTING OPPORTUNITIES

The Marketing Luxury Group has negotiated exclusive rates for our
Members with print and digital media companies; The Wall Street Journal, Unique Homes, DuPont Registry, and James Edition, among others.

LUXURY LIBRARY

Gain insightful knowledge, continue your education, and grow your confidence!

ONLINE TRAINING

Refresh your knowledge by watching some or all of Marketing Luxury Group’s online luxury home marketing training FOR FREE, exclusively available to LUXE Members.

TRAINING VIDEOS

Through regular training videos, LUXE Members gain insightful and relevant knowledge from industry leaders and experts applicable to your business, strategy, and goals.

NATIONAL MARKET REPORT

Developed by REAL Marketing, the LUXE Luxury Market Report helps members gain insights into North American market trends and provides monthly analysis for more than 40 luxury markets in the United States and Canada.

LUXURY LISTING SPECIALIST

The book that started it all! Read the free e-book from the Marketing Luxury Group founder, Michael LaFido.

LUXE’S ONLINE WEALTH LOOKUP

LUXE’s Online Wealth Lookup, OWL, is a simplified interface to WealthEngine’s FindWealth 8™ – just for our Members. OWL gives you a quick and easy way to get a financial “snapshot” of prospects, helping you quickly assess credibility, begin your qualifying process, gain leverage in negotiations, strengthen relationships, and earn trust.

CONNECT WITH OTHER LUXURY AGENTS

Network with other LUXE members and International real estate agents

LUXE FACEBOOK GROUP

Savvy members use the LUXE Facebook Group to develop a targeted list of luxury agents for networking and to farm the list for referrals. Live class attendees are able to use their class roster as the beginning of their targeted list.

FIABCI

With individual, company, and professional association members in 57 countries, membership with FIABCI (The International Real Estate Federation) gives you access to 2 million potential contacts.

WEEKLY TRAINING

Free access to Luxury Listing Specialist Podcast and Blog training videos

Client Testimonials

Don’t take our word for it – here’s what our clients say:

The reason I attended Michael’s Luxury Training was I’d rather start at the top and develop a stellar skill set and not waste my time and money working my way to the middle.

Susan D’Amico

1st Year in the Business

Michael LaFido has developed a blueprint for success that gives both realtors and broker owners a turnkey system to dominate listing and selling luxury homes in ANY market

Chad Roffers

Chairman & Managing Director of Concierge Auctions

If I had a friend or family member that was a real estate agent in another city, I’d recommend LUXE to them primarily because it’s real. It’s worked! Great visuals! Learn from the one who is doing it!

VICTOR VO

$40+ Million Producer

The reason I attended Michael’s Luxury Training was because I want to learn more about the luxury market from an actual professional who does it, not just some luxury real estate instructor

Iryana Mitchell

$7+ Million Dollar Producer

If you want to market high-end properties then Michael’s Luxury course is a must. He is the expert, and he leads by example with his impressive portfolio of $1 million+ listings and sales. They were more than impressed and virtually all of them are going for the LUXE designation offered by Michael.

Mark Wolfe

Owner of RE/MAX DFW Associates

Love it! Everyone who’s in real estate MUST attend Michael’s training!

NAMRATA BHATT

$10+ Million Producer

Luxury Listing Specialist Certification Options

LUXE LIVE

One Or Two Day Trainings
Key Content from all 16 Modules
Great Choice for Networking
Eligible for Membership
Unlimited Access To: On Demand Training & Members Area For One Year

learn more

LUXE ONLINE

10+ hours of Video Content
16 Modules + Lesson andouts
Learn at Your Own Pace
Eligible for Membership
Unlimited Access To: On Demand Training & Members Area For One Year

learn more

FREE RESOURCES

LUXE BLOG

Michael’s methods are the “New Standard” for marketing luxury homes.

LUXE PODCAST

Differentiate yourself from your competition by listening to my Podcasts.

LUXE GROUP

Our interactive and exclusive Facebook™ Group with 24/7 access