How does a “marketing agent” differ from a listing agent?
When agents are talking to their potential seller clients, they say things like, “When we list your house,” or “I’m going to list your house.” However, I want you to think completely differently, including your language. Don’t think like a real estate agent—think like a marketer. So replace “list” and “listing” with “market” and “Marketing” You are no longer listing homes, you market them There is a calculated difference.
See, listing agents often throw homes on the MLS and wait for them to sell via another agent. They’re not proactive; they’re reactive. A marketing agent is proactive and thinks outside the box. When a listing isn’t selling, they’ll do whatever they can to figure out why and remedy the situation, whether that’s reaching out to other colleagues or trying to get feedback. A SWOT analysis (strength, weakness, opportunity, threats) from an experienced and successful marketing agent, can help you discern what is and isn’t working about your approach.
If you have any questions about how to be more proactive as a real estate professional, don’t hesitate to reach out to me. I’d love to help you continue to raise the bar in real estate.
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Founder & CEO | Luxury Listing Specialist Designation (LUXE)
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