One of the chief strategies for attracting more clients to your business is through content marketing, and that’s the topic for discussion today. 

Content marketing can be defined in a few different ways; it can take the form of educational videos that you promote on your YouTube channel, blog, or website, or maybe you write articles for outside publications or your own blog and/or website that is oriented toward your subject matter.  

Whichever form it takes, it should demonstrate the extent of your knowledge to consumers. 

Let’s consider some examples centered around content marketing: 

Tips for buyers 
Tips for sellers 
Real estate market updates 
Commonly asked questions that you, as the agent, receive
Specific neighborhood highlights 

Effectively leveraging content marketing through any of these avenues will position you as a leading authority in your given market. To that end, having a presence on social media or anywhere online will naturally magnetize people in your market to you.  

If you have further questions about content marketing, please reach out to us by phone at 888-930-8510, email us at, or visit us online at We look forward to helping you! 
Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)

Click HERE to see where Michael is speaking next or where his next LUXE class will be.