Today we’re going to talk about “live” videos and why you should be incorporating them into your business. I’m excited to show you some examples of how to create great content through live video platforms like Facebook Live and Instagram Live.

There are plenty of reasons that you should be using “live” video in your business, but one of the most important ones is to differentiate yourself. Jack Trout once wrote a book called “Differentiate or Die.” One way to differentiate yourself in this business is by creating content on different social media platforms. I’ve done 20 to 30 live trainings over the past few years and have been consistently putting videos out. 

I can tell you that about 20% of agents consistently do this, but that means 80% aren’t. I don’t want you to be in that 80%. I want you to be in that 20% so you can attract more high-net-worth individuals and differentiate yourself from the competition. 

Another benefit is that it’s so easy to use. All you need is your phone and the Facebook app. Make sure your phone is vertical, type in your status, and click the “Go Live” button. Once you start the live video, you’re “live” for the world to see. Try a few practice runs before you actually go “live.” I recommend a lot of energy, keep it short, and publish it to your wall and to your stories. 

“Live video is a great way to advertise open houses.”

What types of content can you create through this platform? One idea is going live at an open house that advertises the home and the event. You could also do a Facebook Live session with a happy client or a unique feature of your community. There are so many different ways to make great content through Facebook Live from a real estate perspective.

Video is not a fad. Fads come and go. Blockbuster and Toys R Us are examples of companies that didn’t adapt to the changes and fell by the wayside. However, video marketing is not a fad. It’s here to say. 

Finally, I wanted to tell you about a great book that was released by the gentleman who started Bomb Bomb videos. It’s called “Rehumanize Your Business” and has a lot of helpful insight into using video to grow your business. I realize that some of you won’t create videos of your personal life and it might not be comfortable, but that’s where the magic happens. Good is good enough, and your authenticity will shine through to your followers. Keep raising the bar and prove them wrong.

If you’re interested in learning more about Facebook Live, don’t hesitate to reach out and give me a call or send me an email. We’d also love for you to check out our Luxury Listing Specialist Podcast, which you can find on iTunes or Stitcher. The positive feedback we’ve gotten from the podcast has been fantastic. We’ve also released some luxury specialist gear that you can get at

If you have any questions for me, don’t hesitate to reach out. I look forward to hearing from you soon.

19 Ways To Use Video:

1. Social Media
2. Blog/Website
3. Open Houses
4. Testimonials
5. Affiliates
6. Special Events
7. Lifestyle Films
8. Common Questions
9. Community Showcase
10. Behind The Scenes Of Lifestyle Films
11. Promotions
12. Case Studies
13. Education Videos
14. Before/After
15. Trainings
16. Emails
17. Just Listed/Sold
18. Market Updates
19. Home Tour

10 Reasons To Use Video:

1 .Differentiate Yourself
2. Build Trust
3. Encourages Social Media Shares
4. Appeals To Mobile Users
5. Google Loves Video
6. Return On Impression & Investment
7. Boosts Conversion
8.  Explainer Videos
9. Easy To Consume
10. Buyers & Sellers Want It

P.S:Whenever you’re ready…here are three ways I can help you and YOUR business:
1. Differentiate Yourself & Get “LUXE” Certified.
To find out more about the Luxury Listing Specialist (LUXE) certification—CLICK HERE.
2. Work with me One-on-One.
If you’d like to work directly with me to increase your average sale price and dominate selling high end and luxury homes in your market, we offer several coaching options.  Shoot me an email at

3. Speak At Your Next Event.
If you are interested in hiring me to speak at your next conference or event—CLICK HERE.
Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)

Click HERE to see where Michael is speaking next or where his next LUXE class will be.