VIDEO BLOG
Hey everyone, Michael LaFido here! I get this question a lot: what’s the perfect closing gift when you’re working with high net worth clients—those luxury buyers and sellers who already seem to have everything? It’s a common challenge in our world! I wanted to take a minute to share some insight and hopefully spark some inspiration when you're considering how to leave a lasting impression with your next luxury client.
Recently, I reflected on a fantastic book called Giftology by John Ruhlin (highly recommend giving it a read if you haven’t already!). John really nailed the art of ‘what to gift’—especially when you’re trying to connect with CEOs, high-level executives, and, in our case, clients who already have it all. Sadly, John passed away unexpectedly, but his legacy and advice live on.
Now, let’s get practical. We’re about to close on a penthouse unit for a very successful and well-off buyer. This isn’t your run-of-the-mill closing. So, what are we giving? Well, we know this client loves wine and cigars, so we’re going with something truly special: Lamborghini wine paired with beautiful Lamborghini crystal glasses, all delivered in a show-stopping “shock and awe” presentation box. I’ve done this for a few other clients before, and let me tell you—it never fails to impress. It’s all about presentation and creating that ‘wow’ moment they’ll remember (and want to show off to friends!).
Standing out and differentiating yourself is so important in our business, especially at the luxury level. Consider gifts that add real value and create a memorable experience—unique items, impeccable packaging, or anything that sparks excitement when opened. And if you’re ever in doubt, flip through Giftology for even more great ideas.
Hope this helps you take your gifting (and your client relationships) to the next level! Make it a great day, and as always, keep bringing value and differentiating yourself from the crowd.
