VIDEO BLOG
Hope your week is going well—I’ve got some eye-opening information that I think you’ll find incredibly valuable. Recently, the National Association of REALTORS® released some pretty alarming statistics: 71% of real estate agents (including many REALTORS®) sold zero homes last year. That’s right, zero.
So, why is this important? Well, it directly affects how you should be positioning yourself and educating your consumers. If you’re a homeowner looking to sell, you’ll want to hire a real estate professional who actually sells homes. An agent with no income likely has no marketing budget and relies solely on the MLS. Contrast that with an agent who invests time and resources into their business to maximize your home’s exposure, get the best offers, and ultimately increase your net proceeds.
Now, on the flip side, if you’re a home buyer, working with a real estate agent who isn’t closing deals means they probably lack a broad network and insights about upcoming listings. Who you work with matters, and that’s why this data is crucial to share with your audience. Go ahead, take this information and create content around it. You might even want to highlight your commitment to professional development and how it sets you apart from those who aren’t making sales.
Speaking of content, don’t be shy! Whether you’re at a conference or a new local restaurant, take photos and videos. I recently posted a video about a new restaurant and sports bar in my town, and it racked up over 25,000 views. It’s all about being a valuable informational resource in your market—covering everything from market updates to local business highlights.
And if you’re looking to elevate your game in 2025, consider getting certified in luxury. Our LUXE Designation is an excellent way to do just that. You can take it online at your own pace or attend one of our in-person trainings—like the ones we have coming up in Houston this April and Miami in May. Trust me, investing in yourself will pay off in the long run.
Don’t forget to check out our luxury agent planner, best-selling book, and tons of luxury swag at luxuryspecialistgear.com. We’ve got everything from hoodies to T-shirts that can help you stand out and spark those valuable conversations.
So, what are you doing to make sure you’re ready for the spring market? Keep raising the bar and proving others wrong. Make it a great day!
