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What is a luxury home auction, and is it the right option for you? Recently, I attended three luxury home auctions, and it was a great experience. At these auction houses, companies gather buyers who are paying a premium to bid on properties. People were opening up with $30 million bids for homes in the Hamptons, and it ended up selling for $70 million by the time the auction was over. 

So when should you consider a luxury auction? In my opinion, the main benefits of an auction are that it saves you time and locks in a definitive sale. If outstanding circumstances are causing you to sell your home, like retirement or a divorce, an auction might be for you. Also, if your property is unique and might appeal to a specific type of buyer, an auction might be the best way to gather interested buyers together. Finally, if your listing has stagnated on the market, an auction might be a way to breathe life back into your sale. 

If you are considering an auction or have questions about this topic, please call or email me. I’d love to speak with you!

To find out more about the upcoming book “Secrets Of Top Luxury Agents” visit the website, www.SecretsOfTopLuxuryAgents.com

For the FREE e-book, “7 Secrets To Break Into Luxury With A ZERO Dollar Marketing Budget” visit: www.LuxuryListingBlueprint.com

Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
Michael@MarketingLuxuryGroup.com
LuxuryListingSpecialist.com
LuxurySpecialistGear.com

Click HERE to see where Michael is speaking next or where his next LUXE class will be.