One of the best ways to engage with your database is to send them helpful real estate advice each month. This way, you present yourself as an expert they can turn to whenever their next real estate need comes up.
My team runs a scheduled “Tip of the Month” program for our database to keep our database engaged. This is a double-sided marketing piece: One side is educational and provides our clients with value upfront. Tips For Buyers, TIps For Sellers, Market Updates.
The other side is an offer, such as a unique listing or selling proposal.
Presenting yourself as the go-to expert on your market will bring tons of value to your business. For example, people moving to your area from out of town might see your content and decide they want to work with you.
If you have questions on how to send out a tip of the month, please call or email me. I am always willing to help!