Now more than ever, you need an STRONG online marketing strategy. Here’s how to build one.
With the coronavirus shutting everything down, having a STRONG online marketing strategy has become a top priority for many agents and top-producing brokerages. What goes into building a top online marketing strategy?
It all starts with having amazing photos. We’re basically in a Tinder industry; everybody is either swiping left or right on your listings. You can have the best website, listing descriptions, and digital boosting in the business, but if your photos are terrible, you’re wasting your time and money. You should also have an amazing video presence and offer virtual walk-throughs for your high end and luxury listings.
Next, make sure your properties are optimized. Are you optimizing their descriptions and checking all the MLS boxes so that they pop up ahead of other properties during online marketing searches? Single-property websites aren’t just optional anymore—they’re necessary, and you need to drive all of your traffic toward them. Just use their address (www.123main.com) as the domain name, and if ‘.com’ isn’t available, try ‘.info.’
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
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