Appraisals are absolutely critical in the luxury market, and this is exactly why we recently met with luxury appraiser Mark Morgan for a conversation on the subject. Now, we’re excited to bring this full conversation to you. Now, we’re excited to bring this full conversation to you.

Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to browse specific topics at your leisure:

0:11 – An introduction to Mark Morgan

1:03 – How a professional appraisal compares to online value tools

3:14 – The two kinds of appraisers you will encounter

3:51 – The four factors that determine value

4:24 – The first factor: scarcity

5:33 – The second factor: utility

6:43 – The third factor: desirability

7:34 – Explaining the concept of “matched pairs”

12:01 – The fourth factor: purchasing power

14:14 – What appraisers actually care about

18:39 – Explaining appraisal management companies

22:01 – The importance of working with a licensed appraiser who you can trust

23:47 – A review of today’s message

25:18 – How to get in touch with us/ How to contact Mark Morgan

If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.
Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)

Click HERE to see where Michael is speaking next or where his next LUXE class will be.