Luxury listings attract luxury buyers with both luxury tastes and high expectations of the “luxury experience”. That’s why you need to create a Ritz Carlton experience for the buyers and their agent.
When an agent and their buyer come through one of your listings, you’ll want to give both of them a Ritz Carlton experience.
Recently we had a big showing on a $2.5-million listing. We went to work well beforehand by asking the buyer’s agent questions about their client and what they were looking for in a property. The home has an amazing wine room and humidor, so we asked the agent if that was something her buyer was interested in. She said yes.
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
to see where Michael is speaking next or where his next LUXE class will be.