Part of being a good agent is being empathetic to your clients.
Today’s topic is empathy—or more specifically, having empathy for the stress your buyer and seller clients are going through when trying to sell their home and buy a home.
As an agent, I think I’m pretty empathetic and understanding of the stress of buying or selling a home. However, haven recently bought and sold a home in the past month only heightened my awareness of the stress involved in moving. You see, there’s a part of your brain called the reticular activator that activates your awareness of various stimuli. Pregnant women notice other pregnant women, new car buyers notice that same car make and model on the road, etc.
As I mentioned earlier, my wife and I sold the home we lived in for the past 16½ years; going through that process with three kids and two COVID puppies made me even more empathetic to sellers and everything they go through (keeping the house clean, wanting immediate feedback, etc.).
So, as a simple reminder: Make sure that you as an agent are empathetic to your buyers and sellers….it will only make your clients experience better and will help you earn more referrals.
If you have questions about this topic or have a topic in mind you’d like to see me discuss in a future video, don’t hesitate to call or email me. Also, if you’re getting value from these videos, give us a like or review on Facebook or check out our podcast luxurylistingpodcast.com. Keep raising the bar in real estate. Remember: It’s not the market—it’s the marketing.
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
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