VIDEO BLOG
Luxury real estate means different things depending on where you live.
In this week’s Luxury Weekly, I shared a brand-new luxury pricing map that breaks down where luxury begins in all 50 states. Using recent Realtor.com data combined with our LUXE Designation pricing framework, we created a simple way for agents to better understand their market.
At LUXE, we teach five pricing categories:
Entry-Level
Average Price Point
High-End (2x the average sale price)
Luxury (3x the average sale price)
Ultra Luxury
The reality is this: luxury isn’t just a number. Luxury is relative to your local market.
A $1 million home may be considered luxury in one city, while in another market it may simply be average. Understanding these pricing buckets helps REALTORSⓇ position themselves correctly, market properties more effectively, and communicate value to buyers and sellers.
I also touched on several major industry topics impacting agents right now, including:
Private listings entering local MLS systems
The debate over resetting Days on Market
Industry consolidation and what the Real acquisition of RE/MAX could mean moving forward
The market continues to evolve, and the agents who stay informed will be the ones who stand out.
If you want a copy of the luxury pricing map or information about our upcoming luxury boot camp event at The Drake Hotel in Chicago, reach out anytime.
Talk soon—and remember: Prove Them Wrong.
