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In today’s competitive real estate market, winning an offer is exciting — but how you deliver the news matters just as much as the result itself.

Recently, Michael LaFido shared a simple yet powerful script he uses when calling clients after winning in a multiple-offer situation. Instead of immediately blurting out the good news, he creates a moment of anticipation by asking:

“Are you standing or are you sitting?”

If the client says they’re sitting, he replies:

“You better stand.”

And if they say they’re standing:

“You better sit.”

It’s a small touch, but it transforms a routine phone call into a memorable emotional experience. Clients remember how you make them feel, and moments like these help build stronger relationships and long-term trust.

Michael also reminded agents that we’re in prime real estate season — which means your focus should stay on serious buyers, sellers, and prospects already raising their hand. The key is staying organized, reviewing your database daily, and consistently providing value through communication.

One standout takeaway? Don’t overcomplicate your systems. While CRMs are important, Michael still keeps handwritten lists of active buyers and sellers, organized by price point, to quickly identify opportunities when new listings hit the market.

At the end of the day, success in real estate often comes down to consistency, relationships, and creating memorable client experiences.

 

Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
Michael@MarketingLuxuryGroup.com
LuxuryListingSpecialist.com
LuxurySpecialistGear.com

Click HERE to see where Michael is speaking next or where his next LUXE class will be.