VIDEO BLOG
Let me tell you something most agents don’t want to hear…
Breaking into luxury isn’t about waiting for a $2M listing to magically fall into your lap.
It’s about strategy.
And one of the biggest strategies that helped me break into higher price points…
was going after opportunities that most agents ignore.
Early in my career, I wasn’t handed luxury listings.
I had to go out and earn them.
And one of the ways I did that?
👉 Expired and canceled listings
Think about it…
These are homeowners who:
That’s not a cold lead…
That’s a motivated seller who still needs a solution.
Here’s the reality…
Most agents avoid expireds and canceleds because:
But here’s the truth I’ve learned over 25+ years:
👉 There is no easy button in this business
The agents who win are the ones who go where others won’t.
Now, strategy is one thing…
But you also need access to the right data.
For nearly 20 years, I’ve used a platform called REDX to:
And here’s what I love most…
👉 You can drop a pin on a listing and instantly get homeowner data around it.
That means:
This is how you build momentum.
Right now, we’re seeing something interesting…
A large percentage of listings are:
In fact, after the fall market, many listings didn’t sell—and those homeowners are still out there.
👉 That’s what I call low-hanging fruit
And here’s the kicker…
Many of them haven’t even interviewed another agent yet.
If you’re serious about:
You need to stop waiting…
And start prospecting with purpose.
Because the difference between agents stuck at average price points
and those closing luxury deals…
👉 Is not the market
👉 It’s the marketing (and the strategy)
For the first time ever, I’ve partnered with REDX to offer something special.
👉 A FREE 30-day trial
No upfront cost. No risk.
Just an opportunity to:
Look…
Luxury isn’t a price point.
It’s a mindset, a strategy, and a level of execution.
And if you’re willing to do what others won’t…
You can go places in this business you never imagined.
