VIDEO BLOG
Last week, I had the opportunity to speak on the Luxury Panel at the Future of Real Estate Prospecting event held at the Carlisle in Lombard. The room was filled with agents who are thinking intentionally about how to grow their business, elevate their clientele, and increase their average sale price as we head into 2026.
During the event, I shared insights from working with top-producing luxury agents across the country and what truly separates those who consistently sell higher-priced homes from the rest of the market.
Following the panel discussion, I invited attendees to join an in-person Luxury Designation Training held in Schaumburg. The goal of the training was simple: to provide agents with real-world strategies they can immediately apply to attract higher-end buyers and sellers.
Attendees received:
A full day of luxury-focused education
A copy of my book, Secrets of Top Luxury Agents
Lunch and live networking with like-minded professionals
A dedicated AI breakout session led by Marki Lemons
A luxury-focused panel discussion and open Q&A
The training was designed to be highly practical—focusing on positioning, mindset, and systems rather than theory.
One of the most meaningful parts of the day was tying education to a greater purpose. Instead of charging for attendance, participants were encouraged to make a donation to Armies of Angels, an organization that supports families facing hardship during the holiday season.
This approach reinforced an important principle: growth in business and giving back don’t have to be mutually exclusive.
For those who attended—or followed along afterward—the biggest lessons were clear:
Increasing your average sale price starts with how you position yourself
Luxury clients value expertise, confidence, and clarity more than volume
AI and technology are tools to enhance relationships, not replace them
Education and community are accelerators in any shifting market
Luxury is not about price points alone—it’s about perception, service, and strategy.
If you weren’t able to attend this event, more Luxury Designation Trainings and luxury-focused workshops are already being planned.
Each upcoming event will continue to focus on:
Practical luxury strategies
Market positioning for higher-end clients
Modern prospecting and AI integration
Community-driven, in-person learning experiences
To stay informed about future trainings and events, visit:
👉 LuxuryDesignation.com
Markets change. Consumer expectations evolve. But one thing remains constant: agents who invest in their education consistently outperform those who don’t.
If increasing your average sale price is a goal for 2026, luxury education is a powerful place to start.
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