VIDEO BLOG
What’s up, everyone—Michael LaFido here, coming to you from sunny Orlando, where I just wrapped up an incredible session at the LPT Realty Conference.
I had the honor of presenting one of my favorite topics—“Step Up Your Price Point”—where I shared strategies to help agents increase their average sale price by at least 20% by working smarter, not harder.
These events are always packed with energy, and I love connecting with REALTORSⓇ who are hungry to learn, grow, and raise their game. Between the presentations, the networking, and the innovation being shared, there were some major takeaways that every agent can benefit from.
AI continues to dominate the conversation across the real estate industry—and for good reason. From personalized marketing to predictive analytics, artificial intelligence is helping agents streamline their workflow, attract better leads, and close more deals.
Whether it’s ChatGPT helping you craft better listing descriptions or AI tools analyzing buyer behavior, one thing is clear: agents who embrace AI will outpace those who ignore it.
One exciting announcement came from Zillow, which just unveiled its Premier Showcase Listing tool. Think of it as a way to bring more eyeballs to your listings and gain better visibility through AI-powered search.
Even more interesting—Zillow now integrates with ChatGPT. This means homebuyers using AI tools could soon discover listings like yours more organically during their search. I’ll be exploring how to leverage this new feature for my own listings to ensure my clients’ properties get maximum exposure.
Conferences like this aren’t just about what you learn—they’re about who you meet.
Every conversation is a potential partnership, referral, or collaboration. The agents and leaders I connected with here reminded me that the right relationships will take you further than any marketing tool ever could.
When I talk about increasing your average sale price, it’s not just about chasing bigger listings—it’s about positioning yourself differently.
That means:
Learning how to market properties with a luxury mindset
Understanding what affluent clients value most
And building a brand that commands trust and credibility
Small mindset shifts lead to massive business growth.
We’ve got some exciting updates coming soon—including new LUXE Designation events and a big closing to celebrate: a $5.3M sale above asking price in our market.
That’s proof that when you apply the right strategy, staging, and storytelling, results follow.
If you enjoy learning on the go, make sure to subscribe to the Luxury Specialist Podcast—perfect for when you’re driving, working out, or just want to soak up high-level real estate insights.
And don’t forget to subscribe to our YouTube channel, where we stream interviews, coaching sessions, and live events designed to help you stand out in any market.
If you’re an event organizer or brokerage leader planning your 2026 training calendar, we’re already taking booking requests for speaking engagements and workshops.
Visit 👉 LuxuryDesignation.com/Luxury for upcoming training opportunities.
And if you don’t already have a copy of my best-selling book, grab it free at FreeLuxuryBook.com or order through Amazon or Barnes & Noble.
Until next time, keep learning, keep growing, and remember:
