VIDEO BLOG
It was rivalry Friday in Wheaton, IL (Tigers vs. Falcons 🐅🦅), and I went live with Florida luxury broker and design innovator Heather Caine to dig into a topic that cuts across every market: style and design. Whether you’re East Coast, West Coast, Canada, or beyond—great presentation wins. Here are the highlights.
81% of buyers have trouble visualizing a space. Your job is to cast the vision so they can see the home’s full potential.
The National Association of REALTORS® has long reported that staged homes can sell 6–11% higher than their unstaged competition.
Every listing is your resume. Done right, one listing should lead to three more. Don’t let “good enough” photos or skipped staging undermine your brand.
Vacant Staging – Bring in furniture to define scale and flow.
Replace & Reset – Remove dated pieces, add curated selections.
Enhance What’s There – Accessorize, edit, and improve layout.
Virtual Staging – Useful in a pinch, but manage expectations.
Reality Staging™ (Heather’s Innovation) – Simulate real, shoppable design boards right into the photos so buyers can purchase the exact items. Agents can even earn up to 30% cash back via affiliate revenue and market listings as “sold with design services included.”
Most agents avoid staging due to time and money—but the real gap is education and confidence. When you can clearly explain the ROI, sellers lean in. Heather teaches a Staging & Design Certification so agents can lead confident conversations and use proven marketing tools (postcards, reverse farming letters, door-knocking pieces) to win listings.
First impressions are part of your brand promise. From professional photography to thoughtful staging, your presentation either elevates your reputation—or erodes it. Grow your knowledge and your confidence will grow with it. Action creates results.
