Free Resources 2019-08-10T20:39:11+00:00

Luxury Listing Specialist Podcast

Learn how to dominate high end listings in any market!

Hosted by Michael LaFido

If you are dedicated to and serious about investing in yourself and becoming an expert in the Luxury Market, then these podcasts are for you. The best free information on the web to date!

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!


Expert Tips from The Luxury Listing Specialist

As your Luxury Listing Specialist, I want to be your resource for all things luxury real estate. Whether you are buying, selling, or investing in luxury real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news.

Learn More about the Blog

Luxury Listing Specialist

Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent home owners by providing premium Bespoke services including “lifestyle marketing’, consulting, and PR services to help agents and owners sell their luxury homes using our proven and reputable strategies. He is the author of the book “Marketing Luxury” and the best-selling book “Cracking the Real Estate Code”. As the Luxury Listing Specialist, Michael’s marketing tips and tools have been the featured cover story in Crain’s Chicago Business and highlighted at noon on FOX News Chicago’s business hour.


This book is perfect for you if you want more high-end listings, buyers, and of course, luxury listings. This book was intended to be an easy read. It’s a breath of fresh air that is desperately needed today in luxury real estate. Included in this book are a lot of pictures and quotes to help you understand crucial concepts and ideas. Want to differentiate yourself from your competition? Then this book is perfect for you whether you’re in a buyer’s market or a seller’s market, and even if you have a saturated market of higher end homes currently on the market. Finally, if you’re open to new marketing strategies, you’re reading the right book. This book is an easy read that will give you insight on all markets and get you in the direction of selling more luxury homes.

Get the Book!


This book is not a bunch of theories. It isn’t fluff from some former agent that doesn’t practice what they preach. This book wasn’t written by an agent who is in a marketplace where the average sale price is $1 million or more. There are a lot of so-called experts in real estate today who don’t practice what they preach. It’s easy to call yourself a luxury agent if you work in Beverly Hills or New York City because the price point lends itself to that business, but elsewhere, agents need effective strategies to help sell million-dollar homes.

The systems outlined in this book will work in any marketplace, for any price home and any style home. None of it works all the time, but all of it works the majority of the time, especially when the agent keeps practicing and building confidence. Keep an open mind. I guarantee you’ll be better off after reading this book than you were before because you’ll be armed with the tools you need to grow your business. You will be confident with the knowledge this book provides you, and I am certain that my advice will help you realize that making your mark in the high-end and luxury markets is within your reach.

Luxury Listing Specialist Facebook

Many agents within the industry call my methods “The New Standard” for marketing luxury homes.  My presentation will change the way you look at marketing and catapult you to the next level.


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