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Why The Order of Your Listings Photos Matter

How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings. Real estate school doesn’t teach you what photos to show what not to show. Our job as real estate agents is to accentuate the best features of a home and downplay the least favorable. You don’t have to show every bathroom if some are dated. The photo quality should be very high. Imagine that your potential buyers have the attention span of a goldfish. When you’re putting together online marketing pieces, you need to lead with the best photos.

I recently put a home on the market as the third agent for a seller who was frustrated with the previous agents. She had 40 photos and they weren’t making a great first impression. I fixed her listing to lead with the amazing photos and then squeezed the so-so photos in between. You don’t need to include every photo of every bedroom and bathroom if they’re not unique. I like showing the unique features of a home and the best qualities of the location with drone photos and photos in town because you’re selling the lifestyle and the location in addition to the house. I also like to put good photos at the end because sometimes buyers skip to the end while looking.

If you have any questions about today’s video, or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me. Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to www.LuxuryFridays.com and clicking on the “Luxury Friday’s On YouTube” button.

Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
Michael@MarketingLuxuryGroup.com
LuxurySpecialistGear.com

 

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