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Q: Is Your Database Segmented Properly?

To increase your business, segment your database; here’s how.

Your past clients, people in your sphere, and people in your database all need to be segmented so you don’t communicate with everyone the same way. 

Your “A” group is the most important one.

I like to segment my lists into A, B, and C groups. The “A” group is your top 50 or 100 past clients or influencers, the “B”  group is still important but not quite as much so, and your “C” group is everybody else.

You need to contact the people in your database differently. The “A” group will be contacted more frequently and with more face-to-face meetings. They might also get some personalized gifts or handwritten notes. The “C” group might just be getting emails. The “B” group is a mixture of the two.

This is the time of year where you might be slacking in this area if things are busy, but you need to continue to update your list on a daily, weekly, and monthly basis. When you get more people added in there, prioritize them into a group and continue to communicate with them. Most people don’t even know who their past agent was, but that’s on us because we’re not staying in touch and providing communication.

If you haven’t purchased our book yet, go check it out and leave us a review on Amazon. The luxury listing specialist is going international too, so if you have any interest in being an instructor, visit us at luxuryinstructors.com.

If you have any other questions for me, don’t hesitate to reach out via phone or email. I look forward to hearing from you.

 

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