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Leveraging Other People’s Properties (OPP)

How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by leveraging other people’s properties to position yourself as a top producer and expert. Below are three methods you can use to catapult yourself into the upper price points in your market.

Recently, a rockstar luxury agent I know out of Miami spoke about how he broke into the niche when he was first starting. He would attend other agents’ broker open houses and take photos to post and livestream to  Facebook. He would get the listing agents permission and then post pictures of the home and livestream while tagging the list agent and link to their website. By doing this weekly, this let people in his sphere of influence know that he was knowledgeable and knew the market which helped build trust and credibility. 

You can also host open houses at higher end homes for other agents’ listings from your office. Call agents from your office and see if they’d be open to you hosting an open house. If you explain things right, it should be a “win-win” situation for both of you. They can get more buyers interested in their listing, and you can find a buyer to represent. 

Another method is to leverage other sales in the area. Call an agent who recently sold a home and ask them questions about the activity from their recent sale. From there, you can send mailers to people in the area informing them of their neighbor’s recent sale. If you do this, make sure you disclose that you didn’t actually sell the house. When in doubt, disclose, disclose, disclose.

To review how you can leverage other agents luxury listings (with their permission):
1- Attend Luxury Broker Open Houses & Livestream and Take Pictures
2-Host Open Houses At Another Agents Higher Priced Listing
3- Circle Prospect Around Another Agents Listing &/Or Sale

If you have any questions about today’s video or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me. Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to www.LuxuryFridays.com and clicking on the “Luxury Friday’s On YouTube” button.

Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
Michael@MarketingLuxuryGroup.com
LuxurySpecialistGear.com

Click HERE to see where Michael is speaking next or where his next LUXE class will be.

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