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Key Components of a Successful Online Marketing Strategy

Now more than ever, you need an STRONG online marketing strategy. Here’s how to build one.

With the coronavirus shutting everything down, having a STRONG online marketing strategy has become a top priority for many agents and top-producing brokerages. What goes into building a top online marketing strategy?

It all starts with having amazing photos. We’re basically in a Tinder industry; everybody is either swiping left or right on your listings. You can have the best website, listing descriptions, and digital boosting in the business, but if your photos are terrible, you’re wasting your time and money. You should also have an amazing video presence and offer virtual walk-throughs for your high end and luxury listings. 

Next, make sure your properties are optimized. Are you optimizing their descriptions and checking all the MLS boxes so that they pop up ahead of other properties during online marketing searches? Single-property websites aren’t just optional anymore—they’re necessary, and you need to drive all of your traffic toward them. Just use their address (www.123main.com) as the domain name, and if ‘.com’ isn’t available, try ‘.info.’

You can have the best website, listing descriptions, and digital boosting in the business, but if your photos are terrible, you’re wasting your time and money.

Also, make sure you have an international digital presence. When you attend national conferences, are you networking with some of your international colleagues? Do you know your feeder markets and top agents in those markets? When you get listings and are marketing high-end properties, are you reaching out to them? Are you international marketing by default?

I love ‘Who’s Who In Luxury Real Estate’ (www.luxuryrealestate.com), perhaps you recall we won their Most Valued Partner Award last year. When we take on a luxury listing, the property goes on their website and is syndicated to a ‘Who’s Who In Luxury Real Estate’.  Have international connections with your feeder markets, and make sure you’re syndicating internationally. 

Finally, do a SWOT analysis (strength, weakness, opportunity, threat) on your digital marketing plan so you ensure that when a homeowner hires you, their home is getting great online exposure. 

As always, if you have questions about this or any real estate topic or there’s anything I can help you with, don’t hesitate to reach out to me. In the meantime, keep raising the bar in the real estate industry.

Also, don’t forget every Monday, Wednesday, & Friday I have been hosting Zoom webinars in my new series “Luxury Lunch & Learn”. Visit LuxuryLunchAndLearn.com for more information or click on the image for more information or to sign up.

This Friday I interview the President of the Ontario Real Estate Association (OREA) Sean Morrison.

 

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