Creating Powerful Visuals With “Before and After” Pictures

Have you ever had a client look at a home that you feel would be a great fit but they were not able to picture themselves living in that home? I’m sure you answered yes, that is because 90% of buyers and Realtors CAN NOT visualize. They can only see the home and each of the rooms as it currently is presented. A common mistake made by both the seller and their real estate agent is they don’t prioritize preparing the home for sale so that the majority of buyers can see the home in its best light. 

Do you have “Before and After” pictures you can share with potential sellers?  I know from experience that there are benefits to creating “Before and After” packets to help sellers understand the importance of neutralizing their home so that a larger pool of buyers can visualize themselves living in the home. 

I’ve written a book called “Outside the Box” that shows a lot of “Before and After” case studies that I personally share with my sellers at the listing appointment. These are properties that I’ve turned from “messes to successes” because we educated the seller on why making their home appeal to a larger pool of buyers will help sell their home faster AND net them more money. This includes trading out the furniture and decorations they might like….with ones that are more neutral that will help buyers be able to mentally move in. 

I have many examples of these “Before and After” books that help sellers understand the importance of appealing to a larger audience of buyers. If you need any help with this, give me a call or send an email! I’d be happy to hear from you. 

If you need more details about this or have any real estate questions, call or email me. I’d love to connect with you. Also, don’t forget to join us for our “Luxury Fridays”. We do live streams on multiple platforms, and you can type in your questions for me in the comment sections. Check it out by going to LuxuryFridays.com.

Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)

Click HERE to see where Michael is speaking next or where his next LUXE class will be.

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