Are your buyers a little scared of high interest rates? Frankly, it’s not hard to see why. The news is very negative about the state of our economy because “Negative News” is what gets people’s attention. However, as a real estate agent, your job is to be the “news source” to your database. So what are some benefits to buying in today’s market that you can share with your clients?
If you check out 0:42 in the video, you’ll see 15 benefits of buying a home in our current market. For example, buyers are in a much better position to negotiate now. Seller repairs, closing costs, inspections, and more are all back on the table. Before, your buyers would have to compete with 20 different people for a home. Now, they’ll likely have much less competition.
The only con is that interest rates are higher, but your buyers probably already know that. Inform them about the benefits of this market, and they’ll trust you as their source of real estate information.
Have you ever heard of the concept of marrying the house and dating the rate? We talked about it on my latest Luxury Listing Podcast episode. Essentially, it means that your buyers only have one shot to win an offer on their dream home, but interest rates are temporary. Whenever rates fall, your clients can just refinance and enjoy their perfect home with a great monthly payment.
If you have questions about this, email me or jump on my livestream and ask me then. Don’t forget to tune into our Luxury Friday streams over on youtube or go to www.LuxuryFridays.com, either. I look forward to hearing from you!
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
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