A luxury lifestyle video can be a huge factor in a sale. Here’s why.
Here’s how you can leverage price per square foot for high-end luxury properties.
Today I’m sharing the details about one of our no-reserve auctions.
Post-COVID, the residential suburban market is booming.
In order to increase your business, your database should be segmented.
The CLUE report is an important document for buyers and sellers.
Doing business with builders and developers is a long-term investment.
It’s important to understand the impact SALT has had on luxury homes. State and local taxes have been impacting luxury home sales the most, but have also effected… Read more
Here are some tips on how to think big and win big listings.
Here’s everything you need to know about the industry historic event! We’re excited to announce that we’re offering the first-ever virtual, interactive, global luxury designation… Read more
Now more than ever, you need an STRONG online marketing strategy. Here’s how to build one. With the coronavirus shutting everything down, having a STRONG… Read more
Last week I had Anne Miller on our Luxury Lunch & Learn, and she highlighted the fact that now more than ever we must make… Read more
Today I’ll discuss a digital marketing strategy for an industry that’s gone digital: the drive-by open house. Hope you are staying healthy and positive. As… Read more
Even if yours is a flat-fee model, having a luxury division is instrumental to growing your brand. Here’s what I mean. Whether you’re a team… Read more
If you want to increase conversion among potential clients, you must be more likable. How do you increase the conversion of potential clients? The answer,… Read more
Today I’m using my own anniversary to help inspire you to follow your dreams and double down on your goals even during these uncertain times.… Read more
To find success, agents need to find ways to network with high net-worth individuals. We have a strategy to help with that. The whole premise… Read more
Luxury listings attract luxury buyers with both luxury tastes and high expectations of the “luxury experience”. That’s why you need to create a Ritz Carlton… Read more
Your environment plays a key role in shaping you and your production as an agent.
Here’s three fundamental reasons why a property lingers too long on the market.
In this week’s video, I’ll discuss how you, as a listing agent, can make the buyer’s agent feel like a rockstar
In a short time, we’ll be celebrating the new year, and I want to wish you a happy holiday season. As we approach 2020, I… Read more
In this week’s video, we’ll discuss some common objections that you as an agent have to overcome when you go on a listing appointment. I… Read more
Today we’re discussing the gravity of event-based marketing at your luxury properties. Great marketing can make all the difference to your sale. You need to… Read more
What are you doing to strengthen your mindset? Do we get kicked in the shins every once in a while in this business? In other… Read more
When you’re about to meet with a potential client, it’s important that you’re able to offer three types of listing presentations instead of a one-size-fits-all presentation—whether… Read more
If you’re working with a potential prospect, how can you make sure that you’re prepared for your appointment? We’ll take a closer look at that… Read more
When I used to think about owner financing, I thought, “Why would you offer it? You’re going to get lower, non-qualified buyers with bad credit!”… Read more
In this week’s article, we’re going to talk about how you can help your home sellers become the inside sales force for you to get… Read more
Suppose you have a listing, be it entry-level or high-end: What can you do to get the word out about it to the neighborhood? That… Read more
Today we’re going to talk about “live” videos and why you should be incorporating them into your business. I’m excited to show you some examples… Read more
It’s time to address the “elephant in the room” within your listings or potential listings. And it doesn’t have to be an elephant. It could… Read more
Imagine, for a second, that you won the lottery. If you were to then speak to your financial advisor, they’d probably advise you to diversify… Read more
Who is your buyer? When asking this question, I like to use the term “avatar” in reference to the buyer. As a listing agent, you… Read more
Sellers have two options when they go to market their home: Option A is marketing their home to a smaller pool of buyers who have… Read more
How do you build your brand? In previous videos, we talked about developing a unique selling proposition, but today we’re talking about building a brand both… Read more
Using pocket listings and coming-soon listings is a great way to create urgency and help your clients net more money. For the listing agent, this… Read more
One of the chief strategies for attracting more clients to your business is through content marketing, and that’s the topic for discussion today. Content marketing can… Read more
What is the power of demonstration? I could think of a few real-world examples. Imagine the last late-night infomercial you might have seen, or an… Read more
To be a successful agent, it’s very important that you develop a unique value proposition. What’s a unique value proposition? It’s a simple, concise statement that… Read more
Appraisals are absolutely critical in the luxury market, and this is exactly why we recently met with luxury appraiser Mark Morgan for a conversation on… Read more
What’s the quickest way to gain credibility? We believe it’s through authorship, and today we’ll show you how you can become an author through our… Read more
We had a lot of things to be thankful for in 2018. We made great strides and continued to raise the bar in real estate… Read more
If you’re looking to increase the number of high-end and luxury transactions for your office, team, or individual sales then having a strong luxury division… Read more
The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to reflect on what… Read more
Many agents are looking for that magic pill. However, success comes down to blocking and tackling those x’s and o’s. These are the three fastest… Read more
When it comes time to list a high-end or luxury property, event-based marketing is an extremely effective selling strategy. High-end homes, defined as those valued… Read more
When you go on a listing appointment for a unique luxury property that’s not located in a cookie-cutter neighborhood, never talk price. The old way to… Read more
Luxury homes, defined as those which are at least three times the average sales price for a given market, can be difficult to price. As… Read more
Right now, we’re in the prime selling season here in Chicago. But, if you have plans to put your home on the market, there is… Read more
No matter where you live, there are four price points in every market. When I say price points, I don’t mean rental pricing—I mean the… Read more
Today we are going to talk about a different approach to getting your stale listing sold. If you have a listing that is not getting… Read more
As a real estate agent, a team leader, and a broker-owner, being productive is essential to getting more out of your day and helping people… Read more
Professional photography is an incredibly important element in any real estate transaction, but especially when it comes to the luxury market. And today’s special guest… Read more
There are four vital statistics that every agent needs to know when selling luxury properties. Understand what luxury home prices start at in your market. I… Read more
Today I’d like to talk about the importance of taking photos of the outside of your house now if you’re thinking of selling in the… Read more
In the video above which is geared more towards real estate agents, you will see an amazing property that we are marketing right now at… Read more
Matched pairs is a term you probably haven’t heard of. If you’re thinking of selling your home, it’s always wise to consider making improvements and… Read more
Chicagoland Real Estate Expert discusses how current real estate trends are doing in the local area.
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