Are your buyers a little scared of high interest rates? Frankly, it’s not hard to see why. The news is very negative about the state...Read More
Why “Before and After” pictures can help you sell your listings for more money! My team just listed this $2.5 million dollar home with some...Read More
Be aware of how a house will affect the average buyer’s five senses. When you represent a seller, it’s sometimes difficult to be honest and...Read More
As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off season months” of the year?...Read More
Here’s how to determine if we’re in a buyer’s, seller’s, or normal market. What’s the difference between a buyer’s market, balanced market, and seller’s market?...Read More
Have you ever had a client look at a home that you feel would be a great fit but they were not able to picture...Read More
How can you engage your current and past clients? I’m not just talking about them liking and leaving comments on your social media posts. This...Read More
As an agent, you should look for ways to bring value to your clients as much as possible. This is what makes us advisors rather...Read More
Helping Your Sellers Get Top Dollar in a “cooling” market If you’ve been keeping up with news, you’ve probably heard by now that there’s a...Read More
Calm your clients’ nerves with this data on price reductions. Price reductions, price reductions, price reductions: They seem to be the only thing agents are...Read More
Recently, we just hosted another in-person Luxury Designation event in Chicagoland at the Medinah Country Club. Agents from all over the country flew in to...Read More
Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you need to be...Read More
How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier...Read More
Have you thought about becoming a luxury specialist? If so, you may be concerned about luxury terminology and having proper speech when talking to a...Read More
In most real estate markets, there are four primary price points. However, there’s a fifth price point that isn’t present in many markets: ultra-luxury. Today...Read More
In this week’s video, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the...Read More
Let’s talk about pre-qualifying buyers for high-end properties. How can you tell if a proof of funds is legitimate? Many agents love to take the...Read More
As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your website, or see your YouTube...Read More
Recently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurrency and the...Read More
How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings. Real estate school doesn’t...Read More
Have you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? We call...Read More
Creating MLS Remarks For Luxury Listings That “Stand Out!” Recently, I received a question from an aspiring luxury agent asking “What words of advice do...Read More
Here’s what you need to know about appraisal gaps in our current market. If you’re working in an appreciating market like our current one, you’ve...Read More
Here’s what you need to know about the future of 2022’s market. What are experts saying about 2022? 2021 was an amazing year, so will...Read More
Here’s why I believe there’s no time like the present to list a home. Now that we’re approaching the end of 2021, some of your...Read More
How does a “marketing agent” differ from a listing agent? When agents are talking to their potential seller clients, they say things like, “When we list your...Read More
Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than someone they don’t, even...Read More
Here’s why and how you should be using video to grow your business Today I want to talk about a topic you should all be...Read More
Get a fresh set of eyes to look at your listings before they go live. Today I’ll talk about a “fresh eyes analysis” on your...Read More
Remember the three p’s of selling: positioning, process, and price. As a luxury specialist, I’ve learned a lot about what it takes to successfully sell...Read More
Here’s how you can break into the luxury market by using other people’s properties. Many up-and-coming Realtors often ask me about how they can break...Read More
We’re hosting live events again, and our most recent gatherings have been fantastic! I’m happy to announce that we’ve begun doing live events once again. At...Read More
Here’s why it pays to know where people are migrating to and from in your market. How do migration patterns play a role in luxury...Read More
Sometimes as an agent, you have to get your hands dirty for your clients. For this week’s message, I’d like to discuss the power of...Read More
In this week’s message, I’d like to talk about the power of second chances. In life, people often make mistakes and don’t get a second...Read More
Here’s what the new CDS Designation is and why you should consider taking the course. Excited to announce there is a brand new Diversity Designation...Read More
I have some advice for any agent looking to start off strong in 2021. You may be talking with some prospects who are interested in selling...Read More
Part of being a good agent is being empathetic to your clients. Today’s topic is empathy—or more specifically, having empathy for the stress your buyer...Read More
When I became a licensed real estate agent in the fall of 2000, I wish someone would have shared with me the three  words of wisdom...Read More
A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why. Marketing a luxury home takes an...Read More
Here’s how you can leverage price per square foot for high-end luxury properties. How do you leverage price per square foot as an agent to...Read More
Today I’m sharing the details about one of our no-reserve auctions. Today I’m sharing a bit about a no-reserve luxury auction we’re currently executing. We...Read More
Post-lockdown, the residential suburban market is booming. How has the COVID-19 pandemic affected luxury residential real estate in most major markets? As you may know,...Read More
To increase your business, segment your database; here’s how. Your past clients, people in your sphere, and people in your database all need to be...Read More
The CLUE report is an important document for buyers and sellers.. Most insurance companies contribute their claim history to what’s called the CLUE (Comprehensive Loss...Read More
Doing business with builders and developers is a long-term investment. Do you know how to get the attention and impress the builders and developers in...Read More
It’s important to understand the impact SALT has had on luxury homes. State and local taxes have been impacting luxury home sales the most, but have also effected...Read More
Here are some tips on how to think big and win big listings. Kirk is an eXp agent in Louisiana who had invested in our...Read More
Here’s everything you need to know about the industry historic event! We’re excited to announce that we’re offering the first-ever virtual, interactive, global luxury designation...Read More
Now more than ever, you need an STRONG online marketing strategy. Here’s how to build one. With the coronavirus shutting everything down, having a STRONG...Read More
Last week I had Anne Miller on our Luxury Lunch & Learn, and she highlighted the fact that now more than ever we must make...Read More
Today I’ll discuss a digital marketing strategy for an industry that’s gone digital: the drive-by open house. Hope you are staying healthy and positive. As...Read More
Even if yours is a flat-fee model, having a luxury division is instrumental to growing your brand. Here’s what I mean. Whether you’re a team...Read More
If you want to increase conversion among potential clients, you must be more likable. How do you increase the conversion of potential clients? The answer,...Read More
Today I’m using my own anniversary to help inspire you to follow your dreams and double down on your goals even during these uncertain times....Read More
To find success, agents need to find ways to network with high net-worth individuals. We have a strategy to help with that. The whole premise...Read More
Luxury listings attract luxury buyers with both luxury tastes and high expectations of the “luxury experience”. That’s why you need to create a Ritz Carlton...Read More
There’s an age old adage that goes, “Garbage in, garbage out,” , Unfortunately that saying is completely false but it relates perfectly to today’s topic:...Read More
I’m excited to announce that we’ve just released our brand-new platform, luxurylistingspecialist.com. On our silver platform, you’ll enjoy access to our certification through 10 and...Read More
To make the buyer’s agent feel like a rockstar, we give them everything they’ll need to get through the transaction on a silver platter ahead...Read More
In a short time, we’ll be celebrating the new year, and I want to wish you a happy holiday season. As we approach 2020, I...Read More
In this week’s video, we’ll discuss some common objections that you as an agent have to overcome when you go on a listing appointment.  I...Read More
Today we’re discussing the gravity of event-based marketing at your luxury properties. Great marketing can make all the difference to your sale. You need to...Read More
What are you doing to strengthen your mindset? Do we get kicked in the shins every once in a while in this business? In other...Read More
When you’re about to meet with a potential client, it’s important that you’re able to offer three types of listing presentations instead of a one-size-fits-all presentation—whether...Read More
If you’re working with a potential prospect, how can you make sure that you’re prepared for your appointment? We’ll take a closer look at that...Read More
When I used to think about owner financing, I thought, “Why would you offer it? You’re going to get lower, non-qualified buyers with bad credit!”...Read More
In this week’s article, we’re going to talk about how you can help your home sellers become the inside sales force for you to get...Read More
Suppose you have a listing, be it entry-level or high-end: What can you do to get the word out about it to the neighborhood? That...Read More
Today we’re going to talk about “live” videos and why you should be incorporating them into your business. I’m excited to show you some examples...Read More
It’s time to address the “elephant in the room” within your listings or potential listings. And it doesn’t have to be an elephant. It could...Read More
Imagine, for a second, that you won the lottery. If you were to then speak to your financial advisor, they’d probably advise you to diversify...Read More
Who is your buyer? When asking this question, I like to use the term “avatar” in reference to the buyer. As a listing agent, you...Read More
Sellers have two options when they go to market their home: Option A is marketing their home to a smaller pool of buyers who have...Read More
How do you build your brand? In previous videos, we talked about developing a unique selling proposition, but today we’re talking about building a brand both...Read More
Using pocket listings and coming-soon listings is a great way to create urgency and help your clients net more money. For the listing agent, this...Read More
One of the chief strategies for attracting more clients to your business is through content marketing, and that’s the topic for discussion today.  Content marketing can...Read More
What is the power of demonstration? I could think of a few real-world examples. Imagine the last late-night infomercial you might have seen, or an...Read More
To be a successful agent, it’s very important that you develop a unique value proposition. What’s a unique value proposition? It’s a simple, concise statement that...Read More
Appraisals are absolutely critical in the luxury market, and this is exactly why we recently met with luxury appraiser Mark Morgan for a conversation on...Read More
What’s the quickest way to gain credibility? We believe it’s through authorship, and today we’ll show you how you can become an author through our...Read More
We had a lot of things to be thankful for in 2018. We made great strides and continued to raise the bar in real estate...Read More
If you’re looking to increase the number of high-end and luxury transactions for your office, team, or individual sales then having a strong luxury division...Read More
The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to reflect on what...Read More
Many agents are looking for that magic pill. However, success comes down to blocking and tackling those x’s and o’s. These are the three fastest...Read More
When it comes time to list a high-end or luxury property, event-based marketing is an extremely effective selling strategy. High-end homes, defined as those valued...Read More
When you go on a listing appointment for a unique luxury property that’s not located in a cookie-cutter neighborhood, never talk price. The old way to...Read More
Luxury homes, defined as those which are at least three times the average sales price for a given market, can be difficult to price. As...Read More
Right now, we’re in the prime selling season here in Chicago. But, if you have plans to put your home on the market, there is...Read More
No matter where you live, there are four price points in every market. When I say price points, I don’t mean rental pricing—I mean the...Read More
Today we are going to talk about a different approach to getting your stale listing sold. If you have a listing that is not getting...Read More
As a real estate agent, a team leader, and a broker-owner, being productive is essential to getting more out of your day and helping people...Read More
Professional photography is an incredibly important element in any real estate transaction, but especially when it comes to the luxury market. And today’s special guest...Read More
There are four vital statistics that every agent needs to know when selling luxury properties. Understand what luxury home prices start at in your market. I...Read More
Today I’d like to talk about the importance of taking photos of the outside of your house now if you’re thinking of selling in the...Read More
In the video above which is geared more towards real estate agents, you will see an amazing property that we are marketing right now at...Read More
Matched pairs is a term you probably haven’t heard of. If you’re thinking of selling your home, it’s always wise to consider making improvements and...Read More
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Lifestyle is very important when you sell home – but what exactly does that mean? The traditional marketing method of putting pictures of homes online...Read More

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